Brand Tone

Creative and Imaginative, Playful and Fun, Passionate and Artisanal, Family-Friendly and Welcoming

Brand Values

• •Creativity and Innovation
• •Quality
• •Customer Joy and Experience
• •Community and Local Sourcing
• •Passion for Ice Cream

Best Practices

• •Embrace Whimsical Language: Use words like "Imaginarium," "magic," "adventure," "dream," and "discover" to reinforce the creative and playful nature of the brand. Talk about "Mr. Bear's" creations.
• •Focus on Sensory Details: Describe the unique textures and flavour combinations vividly. Instead of "tasty," use words like "velvety," "crunchy," "zesty," "a symphony of taste."
• •Highlight Freshness and Quality: Consistently mention the use of fresh, high-quality, and (where applicable) locally sourced ingredients. This reinforces the artisanal value.
• •Maintain a Joyful and Enthusiastic Voice: Let the passion for ice cream shine through. Use exclamation points appropriately and convey excitement about new flavours and customer experiences. The goal is "smiles and joy."
• •Incorporate Storytelling: Share the "why" behind the brand – the family inspiration, the Icelandic influence, the chef's passion. This builds connection and authenticity. Use phrases like "It all started with..." or "Our journey began..."

Social Perception

Highly Regarded for Flavour and Quality, Seen as Innovative and Unique, Appreciated for Friendly Service, A Destination for Ice Cream Lovers

Copy Examples

• •Headline: Unleash Your Inner Ice Cream Architect! Body: Why dream of the perfect scoop when you can build it? At Bears Ice Cream Imaginarium, your wildest flavour fantasies come to life. Grab a cone and let the delicious discoveries begin! #BearsImaginarium #CreateYourOwnCone
• •Headline: Taste the Award-Winning Magic! Body: We're not just making ice cream; we're crafting edible adventures! From Miso Banana Butterscotch to classic Vanilla with a Bears twist, every spoonful is a journey. Come see why the critics are raving! #ProducerOfTheYear #KentFoodAwards #LondonIceCream
• •Headline: Seriously Playful. Seriously Delicious. Body: Mr. Bear has been busy in the Imaginarium, whipping up batches of pure joy with the freshest local ingredients. Ready for an ice cream experience that’ll make you grin from ear to ear? #ArtisanIceCream #SupportLocalKent #JoyInAScoop
• •Headline: Beyond Vanilla: Explore a Universe of Flavour! Body: Think you know ice cream? Think again! Our chef-inspired creations are designed to surprise and delight. Dive into daring new tastes and rediscover your love for all things frozen. What will your new favourite be? #CreativeFlavours #IceCreamInnovation #FoodieAdventure
• •Headline: From Our Family to Yours: A Scoop of Happiness. Body: Bears Ice Cream is a family dream churned into reality. We pour our passion for unique flavours and quality ingredients into every tub, hoping to bring a little extra joy to your day. #FamilyOwned #LondonTreats #WhitstableGoodness