Tono de Marca

caring, reassuring, and gentle

Valores de Marca

• •Comfort and Well-being
• •Safety
• •Emotional Support
• •Family and Connection
• •Faith

Mejores Prácticas

• •Lead with Empathy: Always start from a place of understanding the customer's emotional needs, whether they are a new parent's anxieties or an individual's search for comfort.
• •Use Soft and Reassuring Language: Employ words like "gentle," "soothing," "safe," "comfort," and "peaceful" to maintain the brand's caring tone.
• •Focus on Benefits, Not Just Features: Instead of saying a plush has a "breathing mechanism," say it "soothes you with gentle, rhythmic breaths."
• •Maintain a Consistent Visual Aesthetic: Ensure that all images and videos use soft lighting and a gentle color palette to visually match the brand's tone.
• •Encourage User-Generated Content: Actively feature customer photos and stories. This reinforces the brand's community feel and provides authentic social proof.

Percepción Social

The public perception of bearriguinha appears largely positive, driven by its engaging and emotionally resonant social media content. The high number of likes and shares on TikTok videos indicates strong audience engagement. The brand is perceived as a provider of cute, comforting, and innovative products. The "breathing" plush animals, in particular, have generated significant buzz, positioned as ideal gifts for loved ones experiencing anxiety. By expanding its target audience beyond new mothers to include anyone seeking comfort, the brand has broadened its market appeal.

Ejemplos de Copy

• •Long days deserve peaceful nights. Our breathing plush is here to soothe your worries away, one gentle breath at a time. The perfect companion for anyone who needs a little extra comfort. #bearriguinha #AnxietyRelief #SleepAid #SelfCare
• •Your baby’s comfort and safety is everything. Our baby nest is designed to cradle your little one in a gentle embrace, so you can both rest easy. Because when they sleep soundly, you do too. #bearriguinha #NewMom #BabyEssentials #SafeSleep
• •A reminder that you're never alone. Our special plush offers a comforting presence and a touch of faith for your home. A gift of peace and love. 🙏❤️ #ChristianTikTok #Faith #GiftOfHope #bearriguinha
• •This season, give more than just a gift—give a feeling. Whether for a new parent, a beloved partner, or yourself, our collection is crafted to bring comfort and joy. Shop our seasonal sale and wrap your loved ones in warmth.
• •Show them you care. The perfect gift for birthdays, anniversaries, or just because. Who in your life deserves a little extra comfort today? Tag them below! #GiftIdeas #ShowYouCare #bearriguinha