Brand Tone

Fun and Entertaining, Confident and Bold, Social and Inclusive, Casual and Approachable, Slightly Humorous

Brand Values

• •Quality
• •Entertainment & Fun
• •Portability & Convenience
• •Social Connection
• •Originality/Innovation

Best Practices

• •Keep it Upbeat and Energetic: Use exclamation points appropriately, active voice, and words associated with fun, excitement, and social gatherings.
• •Emphasize "Bigger" and "Better" (Confidently, Not Arrogantly): Highlight the unique selling propositions of size, quality, and the enhanced experience without sounding dismissive of traditional pong.
• •Be Inclusive in Language: While the name has "beer," stress that it's for "everyone," "family-friendly," and suitable for various beverages or just water for fun.
• •Use Casual, Relatable Language: Avoid overly formal or technical jargon. Speak like you're talking to a friend about a cool new game. Incorporate humor where appropriate, especially on social media.
• •Show, Don't Just Tell (Visually and Verbally): Use vivid descriptions and encourage user-generated content that showcases people having a blast with the game in diverse settings. Reinforce the portability and ease of use.

Social Perception

Positive Association with Fun Events, Good Quality (for the official brand), Engaging for All Ages, Innovative Twist on a Classic

Copy Examples

• •Headline: Don't Just Party. BEARPONG Party! Body: Elevate your next get-together from basic to legendary. Our premium, oversized BEARPONG set is built tough, travels anywhere, and guarantees epic fun for everyone. Get ready for Bigger. Better. Pong! Call to Action: Shop Now & Unleash the Fun!
• •Headline: The Original Giant Beer Pong. Accept No Imitations. Body: Tired of flimsy imitations? BEARPONG is the premium, durable, and incredibly fun oversized pong game you’ve been looking for. Perfect for tailgates, beach days, or just dominating the backyard. Call to Action: Experience the BEARPONG Difference!
• •Headline: BEARPONG: Making Memories, One Giant Toss at a Time. Body: From family BBQs to college reunions, BEARPONG brings everyone together. Easy to learn, endlessly entertaining, and built to last through countless celebrations. Call to Action: Get Your Game On!
• •Headline: No Table? No Problem! Play BEARPONG Anywhere! Body: Ditch the clumsy tables and messy spills. BEARPONG is the ultimate portable party game. Sets up in seconds, packs away easily, and delivers maximum fun wherever you are. Call to Action: Pong Everywhere!
• •Headline: Warning: May Cause Extreme Fun & Bragging Rights. Body: BEARPONG: The oversized pong game that’s ridiculously fun and seriously addictive. Perfect for gifting, even better for keeping. Ready to become a legend? Call to Action: Grab Your Set Today!