Brand Tone

Friendly and Approachable, Family-Oriented, Practical and Solution-Driven, Playful and Fun, Trustworthy and Established

Brand Values

• •Functionality and Innovation
• •Fun and Joy
• •Family Focus
• •Quality and Warmth
• •Customer Satisfaction

Best Practices

• •Speak Parent-to-Parent: Use relatable language that acknowledges the everyday challenges and joys of parenting. Share anecdotes or frame problems from a parental perspective.
• •Emphasize Playful Problem-Solving: Consistently highlight how the fun, whimsical designs also serve a practical purpose. Use words like 'clever,' 'smart,' and 'solution' alongside 'fun,' 'cute,' and 'playful.'
• •Show, Don't Just Tell, the Fun: Incorporate storytelling and vivid descriptions of children enjoying the products. Use active, engaging language that paints a picture of warmth and adventure.
• •Maintain a Warm and Positive Voice: Even when addressing a problem (like cold hands), keep the overall tone optimistic and focused on the positive outcome the brand provides. Use encouraging and cheerful language.
• •Build Trust Through Authenticity: Reference the brand's origin story, customer testimonials, and quality materials to reinforce credibility. Be genuine and transparent in your messaging.

Social Perception

Positive, Problem-Solver, Kid-Friendly, Reliable, Good Quality

Copy Examples

• •Headline: No More Lost Mittens, Just Happy Little Paws! Body: Tired of the one-mitten-on, one-mitten-lost dance? Our BearHands and SnowStoppers mittens are designed by parents, for parents (and their adventurous kids!). Super warm, super fun, and they actually *stay on*. Let the snow day adventures begin!
• •Headline: Winter Fun Starts with Toasty Hands & Big Smiles! Body: Remember building your first snowman? We do! That's why we created BearHands and Buddies – to keep little fingers warm and imaginations running wild. From playful paw mittens to cozy animal scarves, we blend practical warmth with pure joy.
• •Headline: Solved: The Case of the Disappearing Mittens! (Thanks, SnowStoppers!) Body: Our secret? Extra-long cuffs that tuck right into coat sleeves, keeping snow out and mittens secure. Plus, with fun designs they’ll *want* to wear, getting ready for outdoor play just got a whole lot easier. Warm, dry, and parent-approved!
• •Headline: From Ski Slopes to School Yards: Adventure-Ready Warmth! Body: It all started with a simple idea on a ski trip: how to keep hands warm *and* usable. BearHands were born! With Thinsulate™ lining and a handy flap for finger freedom, we’re still putting the ‘fun’ in FUNctionality for the whole family.
• •Headline: Hear That? It’s the Sound of Happy Kids Playing (Warmly)! Body: Grumbles about cold hands? Not anymore! Our BearHands and Buddies collection turns 'do I have to wear mittens?' into 'can I wear my bear paws?!' Explore our colorful, cozy, and kid-approved winter gear today.