Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Helpful and Educational, Modern and Stylish, Playful/Witty (occasionally)

Brand Values

• •Passion for Plants
• •Customer Happiness & Support
• •Quality
• •Sustainability
• •Accessibility & Inclusivity
• •Well-being
• •Expertise & Knowledge

Best Practices

• •Always circle back to the core passion for plants and the desire to help people bring nature indoors. Let this genuine enthusiasm shine through. Copy should feel authentic, like it's coming from a fellow plant lover.
• •Use warm, inclusive, and slightly playful language. Terms like "plant folk," "plant parenthood," "green-fingered," and "leafy green friends" create a sense of community and approachability. Avoid overly technical jargon unless explaining specific care, and even then, keep it simple.
• •Frame copy around solving customer problems or answering their questions. Whether it's choosing the right plant, understanding care needs, or finding a sustainable option, the copy should offer guidance and support.
• •While talking about stylish plants is good, ensure the visuals and the language used to describe them evoke a sense of modern aesthetics. Use descriptive words that appeal to a design-conscious audience. Think "statement maker," "living art," "urban jungle."
• •Plant care can be daunting for some. Maintain an upbeat and encouraging tone. Celebrate small wins, offer solutions rather than just pointing out problems, and make customers feel capable of succeeding. Reinforce the well-being benefits plants bring.

Social Perception

Positive, Trusted for Sustainability, Stylish and Modern, Good for Gifting

Copy Examples

• •Instagram Post (New Plant Arrival): "Hello, gorgeous! 👋 Say hello to the newest member of the Beards & Daisies family – the vibrant Calathea Orbifolia. Those leaves! 😍 Perfect for adding a pop of pattern and serious style to your space. Wondering if it's right for you? We've got all the care tips you need to help it thrive. Link in bio for your green-up! #BeardsAndDaisies #PlantLove #NewPlantParent #CalatheaOrbifolia #HomeJungle"
• •Facebook Ad (Promoting "Unkillable" Plants): "Think you're a plant killer? Think again! 😉 Our 'Unkillable Plants' collection is handpicked for even the newest plant parents. Tough, forgiving, and oh-so-beautiful. Let us help you finally succeed at plant parenthood. Explore the collection and find your perfect, fuss-free green companion today! Plus, all delivered in our 100% sustainable packaging. 🌿 #PlantParenthoodMadeEasy #IndoorPlantsUK #SustainableLiving #BeardsAndDaisies"
• •Email Newsletter Subject Line (Seasonal Focus): "Bring the Spring In! Fresh Greens & Blooms from B&D 🌷" Email Body Snippet: "Ready to shake off the winter chill? So are we! At Beards & Daisies, we're bursting with fresh, vibrant plants ready to bring life and colour into your home. From air-purifying heroes to stunning statement makers, find your perfect green match and let the sunshine in. Our plant folk are always here to help you choose! [Link to New Arrivals]"
• •TikTok Video Idea (Short, Engaging): *Visual: Quick cuts of someone almost knocking over a plant, then catching it; then showing a very resilient-looking plant.* Text Overlay: "Almost gave up on plants? Not so fast!" Voiceover (upbeat, friendly): "Meet the [Plant Name] – stylish, stunning, and surprisingly forgiving! Perfect if you're still finding your green fingers. We've got you! 😉 #BeardsAndDaisies #PlantTips #EasyHouseplants #PlantTok"
• •Website Banner (Highlighting Sustainability): "Grow a Greener Home, Sustainably. 💚 Beautiful plants delivered in 100% recyclable or compostable packaging. Because we love plants AND the planet. Discover our collection. #SustainableStyle #BeardsAndDaisies #EcoFriendlyLiving"