Brand Tone

Aspirational, encouraging, and relatable, blending humor with a supportive and confident voice. On social media, it's more humorous and trendy, while the website is results-oriented and reassuring.

Brand Values

• •Transformation and Confidence
• •Authenticity
• •Persistence
• •Quality and Results

Best Practices

• •Always Speak to the "Goal": Frame every piece of content around the end result G fuller beard and the confidence that comes with it. Use words like "achieve," "transform," "unlock," and "potential."
• •Balance Humor with Hope: Use relatable memes and jokes to capture attention, but always pivot back to the brand's role as the effective solution. Don't let the humor overshadow the product's purpose.
• •Lead with the Problem, Solve with the Product: Start by acknowledging the customer's frustration (e.g., "patchy," "thin," "slow growth"). This builds an immediate connection before introducing the product as the hero.
• •Emphasize Community and Shared Journeys: Use inclusive language like "we," "us," and "fellow beardsmen." Encourage users to share their progress and position the brand as a supportive community, not just a seller of products.
• •Maintain a Confident, Reassuring Voice: Whether writing a funny caption or a product description, the underlying tone should always be one of confidence in the product's ability to deliver results. This reassures the customer that they are making a worthwhile investment.

Social Perception

Perceived as a modern, direct-to-consumer brand for men's grooming, offering a tangible solution to patchy beard growth. The use of memes and relatable content makes it approachable and in touch with its audience, seen as a source of motivation and a product to achieve personal grooming goals.

Copy Examples

• •Stop dreaming about a better beard. Start growing one. Our ThickFix ™ Kit is your first step to the confidence you deserve.
• •Your patchy beard has been the villain in your story for too long. Time for a plot twist. #BeardGoalz
• •Don't let a few patches hold you back. Our Activator Serum is designed to target those stubborn spots and unlock your beard's full potential. See the difference in weeks.
• •Tired of a beard that just won't connect? You're not alone. Our Beard Growth Kit provides the essential tools to nourish your follicles and promote thicker, fuller growth. Your goal is our mission.
• •Mediocre is not in our vocabulary. Why should it be in your beard's? Go for bold. Go for thick. Go for Goalz.