Brand Tone

Friendly & Welcoming, Quirky & Playful, Passionate & Knowledgeable, Relaxed & Laid-back, Approachable

Brand Values

• •Quality
• •Authenticity (Melbourne Experience)
• •Community & Connection
• •Warmth & Hospitality
• •Craftsmanship & Passion
• •Adventure & Originality

Best Practices

• •Balance 'Bearded' and 'Bella': Consistently blend adventurous, quirky, and passionate elements ('Bearded') with warm, friendly, and approachable language ('Bella'). This duality is your unique voice.
• •Share Your Passion Transparently: Don't just sell; educate and share your enthusiasm for quality ingredients, coffee origins, brewing techniques, and the Melbourne cafe lifestyle. Let your expertise shine through in an accessible way.
• •Maintain a Conversational, Inclusive Style: Write as if you're talking to a friend. Use "we" and "you," ask engaging questions, and create a sense of community. Avoid overly formal or jargon-heavy language.
• •Infuse the Melbourne Spirit: Go beyond just stating your inspiration. Weave in references to the relaxed, quality-focused, and vibrant Melbourne cafe culture in your descriptions and storytelling.
• •Ensure Consistency Across All Platforms: From your menu descriptions and social media replies to website copy and in-cafe signage, the Bearded Bella voice should be unmistakable and uniform. Develop simple guidelines to help all team members communicate on-brand.

Social Perception

Highly Regarded for Food & Coffee, Trendy & Photogenic, Go-To Brunch Destination, Coffee Authority, Welcoming & Cozy (though sometimes busy), Innovative Offshoot

Copy Examples

• •Melbourne mornings, made in Singapore. ☕✨ At Bearded Bella, it's more than just brunch; it's an adventure for your taste buds and warmth for your soul. Come find your new favourite spot. #BeardedBellaSG #MelbourneCafeCulture #BrunchGoals
• •Say G'day to the [New Dish Name]! 😉 We’ve packed it with [Key Ingredient 1], a dash of Melbourne cool, and a whole lot of Bella warmth. Your taste adventure starts here! #BeardedBellaEats #SGFood #CafeHoppingSG
• •Why 'Bearded Bella'? Because we believe in a dash of daring ('Bearded') and a whole lot of heart ('Bella'). We’re serious about our single-origin coffee, playful with our Melbourne-inspired plates, and always ready to share good times. Welcome to our little slice of sunshine.
• •Ever wonder what makes our coffee sing? 🎶 It's a blend of passion, precision, and beans roasted right here with love by Regina and the team. Get a peek into our world and taste the difference! #BeardedBellaCoffee #ArtOfCoffee #SingaporeBarista
• •Email Newsletter Subject: Your Weekly Dose of Deliciousness from Bearded Bella Is Here! Body Teaser: Hey [Customer Name], let's make this week memorable. Whether it's the comforting aroma of our freshly brewed coffee or the vibrant flavours of our all-day brunch, a little Bearded Bella magic is just what you need. Swing by Craig Road or check out our Good Egg at SBF Centre!