Brand Tone

Evocative & Storytelling, Authentic & Personal, Intriguing & Mystical, Warm & Welcoming, Artisanal & Natural, Resilient & Enduring

Brand Values

• •Authenticity & Genuine Connection: They "thrive on going beyond the surface to have genuine and deep connections and conversations." The themed rooms are designed for contemplation.
• •Historical Preservation & Storytelling: Passionate about "renovating historic spaces" and sharing the rich history of the Inn and the Ozark region.
• •Experiential Stays & Unplugging: Offering an "antidote for the status quo" with screen-free rooms and unique experiences like foraging, perfume making, and even writing postcards.
• •Natural Well-being & Artisanship: Creating "apothecary inspired elixirs" with "all-natural ingredients" and supporting local artisans.
• •Community & Nourishment: Aiming to "nourish the body and soul," exemplified by the planned Hobo's Table non-profit restaurant and various community events.
• •Courage & Overcoming Fear: The unique concept of rooms themed around human fears is intended to encourage introspection and bravery.
• •Romanticism & Chemistry: The original product line was designed to "enhance the chemistry of relationships," and this theme of connection and unique experiences persists in the Inn.

Best Practices

• •Embrace Storytelling: Weave narratives into all communications. Whether it's the history of the Inn, the inspiration behind a themed room, or the origin of an apothecary product, stories create an emotional connection and reinforce the brand's depth.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the senses – the scent of apothecary oils, the creak of historic floors, the taste of mountain air. This helps transport the audience and makes the experience feel more tangible.
• •Maintain an Authentic Voice: Let the passion of the founders and the genuine desire for connection shine through. Avoid overly corporate or generic language. Share personal anecdotes or inspirations where appropriate.
• •Balance Mystery with Warmth: While the "haunted" and mystical aspects are intriguing, ensure the copy also conveys a sense of welcome, comfort, and community. The Inn should feel like an enchanting escape, not an intimidating one.
• •Highlight Unique Selling Propositions (USPs) Consistently: Regularly reiterate core differentiators like the historic nature, themed rooms, unplugged experience, apothecary, and commitment to natural/local elements in various forms of copy.

Social Perception

Unique & Charming Destination, Mysterious & Intriguing, A Step Back in Time, Authentic Ozark Experience, Welcoming & Creative Hub, High-Quality Products

Copy Examples

• •For a Themed Room (e.g., "Loneliness"): Dare to dwell where quietude speaks volumes? Our 'Loneliness' chamber isn't an echo of solitude, but a sanctuary for self-discovery. Unplug from the noise, pen a letter to your future self, and find the profound company within. History whispers in these walls; listen closely. Book your contemplative escape.
• •For the Apothecary Shop: Elixirs born from Ozark earth and worldly whispers. Our Beard and Lady Apothecary crafts small-batch, all-natural potions to soothe the skin and stir the soul. Experience the chemistry of handcrafted care, a tradition revived within our historic walls. Visit us and find your signature scent.
• •General Inn Promotion (Social Media): Beyond a bed, beyond a breakfast. Beard and Lady Inn is an 1887 whisper from the past, inviting you to unplug, explore, and perhaps even pen a real postcard. Themed rooms, mountain air, and stories waiting to be lived. What will yours be? #BeardAndLadyInn #OzarkMagic #HistoricStay #UnplugToRecharge
• •Event Promotion (e.g., Murder Mystery Dinner): Step into a story where history, mystery, and a touch of the supernatural converge. Our 1887 Inn sets the stage for an unforgettable Murder Mystery Dinner. Unravel clues amidst period décor and perhaps encounter more than just actors. Book your passage to an evening of thrilling intrigue.
• •Highlighting the "No Screens" Policy: Remember a time before the endless scroll? At Beard and Lady Inn, we invite you to rediscover it. Our historic rooms are intentionally screen-free, offering a gentle nudge towards books, conversations, and the quiet magic of the Ozarks. It’s not about what you’re missing, but what you’ll find.