Brand Tone

Friendly and Welcoming, Community-Focused, Knowledgeable and Helpful, Passionate about the Outdoors, Approachable Expertise

Brand Values

• •Family
• •Community Involvement
• •Customer Service Excellence
• •Quality Products
• •Environmental Responsibility and Sustainability
• •Accessibility to the Outdoors

Best Practices

• •Emphasize Family & Inclusivity: Always use language that welcomes everyone, from seasoned adventurers to families trying something new. Highlight products and solutions for all ages and even pets.
• •Maintain a Friendly, Conversational Voice: Write as if you're speaking to a friend or neighbor. Use warm, approachable language. Avoid overly technical jargon unless explaining a specific product feature, and then do so clearly.
• •Showcase Community Connection: Regularly mention local events, partnerships, or how your products help people enjoy the specific region you serve (Northern Michigan). This reinforces your local roots and commitment.
• •Highlight Expertise Helpfully, Not Intimidatingly: Position your staff as knowledgeable guides ready to assist, rather than just salespeople. Focus on how your products solve problems or enhance experiences for the customer.
• •Weave in Values Naturally: Subtly integrate your commitment to quality, sustainability, and customer satisfaction into your product descriptions, social media posts, and 'About Us' sections, rather than making them standalone, disconnected statements.

Social Perception

Positive Customer Experiences, Dog-Friendly, Valued Community Member, Go-To for Outdoor Gear, Trustworthy Local Business

Copy Examples

• •Headline: Adventure Awaits the Whole Family! Body: From backyard campouts to national park expeditions, Bearcub Outfitters has everything your family (yes, even the furry ones!) needs to explore the great outdoors together. Gear up and make memories! #FamilyAdventures #BearcubOutfitters
• •Headline: More Than Just a Store, We're Your Local Outdoor Hub. Body: For over 25 years, we've been proud to be a part of the Petoskey community, helping our neighbors and visitors alike discover the joy of Northern Michigan. Stop by – our friendly team is always ready with a smile and expert advice! #CommunityFirst #ShopLocalPetoskey
• •Headline: Quality Gear, Conscious Choices. Body: We believe in exploring nature responsibly. That's why we're committed to offering high-quality outdoor gear from brands that share our passion for sustainability and protecting our beautiful planet. #SustainableStyle #OutdoorEthics
• •Headline: Pawsitively Prepared for Adventure! Body: Don't leave your four-legged friend behind! At Bearcub Outfitters, we stock a great selection of pet gear so your entire family can hit the trails in comfort and style. #DogFriendlyAdventures #PetGear
• •Headline: Ready for Any Season, Any Adventure. Body: Whether you're layering up for a snowy hike or gearing down for a day at the lake, find top brands and all-weather apparel for men, women, and kids at Bearcub Outfitters. Our knowledgeable team will help you find the perfect fit for your next outing. #OutdoorForAllSeasons #GearUp