Tono de Marca

Sentimental, Creative, and Caring

Valores de Marca

• •Connection
• •Personalization
• •Quality

Mejores Prácticas

• •Lead with Emotion: Always focus the copy on the feeling behind the gift. Use words like "cherish," "celebrate," "connect," and "memory." The product is the medium, but the emotion is the message.
• •Emphasize "Create," Not Just "Buy": Use active, creative language. Phrases like "Design their friend," "Build your message," and "Create a memory" empower the customer and highlight the unique personalization process.
• •Maintain a Warm and Gentle Voice: The tone should always be approachable and caring. Use soft language, positive framing, and avoid aggressive sales tactics. The copy should feel like a helpful friend suggesting a heartfelt idea.
• •Clearly Differentiate Product Offerings: When promoting the DIY fluid bears versus the plush toys, tailor the copy. Use words like "creative," "artistic," and "hands-on" for the kits, and "sentimental," "huggable," and "heartfelt" for the customizable plush bears.
• •Use Storytelling in Social Media: Showcase real (or imagined) stories behind the creations. For example, "This bear is going to a new big sister..." or "We created this for a long-distance couple..." This makes the product relatable and demonstrates its emotional impact.

Percepción Social

Positive but Developing

Ejemplos de Copy

• •It’s more than a bear. It’s a promise, a memory, a hug you can hold. We recorded a grandfather's laugh for his granddaughter who lives across the country. What memory would you put inside? #BearBuild #VoiceOfLove #MemoryMaking
• •Headline: The Gift They'll Never Forget. Body: "Stop searching for the perfect gift. Create it. With BearBuild, you can customize a furry friend with their favorite scent and a personal voice message. Make their birthday, anniversary, or any day unforgettable. Shop now for free UK delivery over 40."
• •On-screen text: "Your next date night idea is right here!" Caption: "Unleash your inner artist! 1f3a8 Our DIY Fluid Bear Kits have everything you need for a fun, creative session at home. Tag someone you'd do this with! #FluidBear #DIYKit #DateNight #BearBuild"
• •Headline: Build a Memory. Send a Hug. Sub-headline: Create a one-of-a-kind, personalized teddy bear with custom sounds and scents. The perfect way to show you care, no matter the distance.
• •Subject: Make Their Milestone Magical. Body: "A special day deserves a special friend. Whether it's a graduation, a new baby, or a big birthday, a custom BearBuild bear is a huggable celebration of their achievement. Add a heartfelt message they can listen to again and again. Create your gift today."