Brand Tone

Authentic & Passionate, Artisanal & Quality-focused, Connected to Nature & Origin, Friendly & Approachable (with a hint of ruggedness), Ambitious & Innovative

Brand Values

• •Respect for Nature & Environment
• •Quality & Craftsmanship
• •Authenticity & Transparency
• •Friendship & Brotherhood
• •Terroir & Local Identity

Best Practices

• •Emphasize the Origin Story: Consistently weave in the narrative of the three founders (brothers and friend), their rugby background, and their connection to the Pyrenees. This builds authenticity and a personal connection.
• •Highlight Natural & Organic Ingredients: Always stress the use of fresh, local, seasonal, organic Pyrenean ingredients, especially the handpicked botanicals and spring water. This reinforces quality and respect for nature.
• •Showcase Craftsmanship: Refer to the traditional distillation methods (Stupfler stills) and the absence of artificial additives to underscore the artisanal quality and purity of the spirits.
• •Use Evocative, Nature-Inspired Language: Employ words and imagery that evoke the rugged beauty, wildness, and purity of the Pyrenees mountains. Connect the "Bear" symbol to these values.
• •Maintain a Passionate and Confident Voice: Let the founders' passion for creating spirits they love, and their pride in their region, shine through. The tone should be genuine, confident in the quality of their product, and inviting.

Social Perception

High-Quality Artisan Producer, Authentic Story, Award-Winning, French & Pyrenean Essence

Copy Examples

• •Headline: Bear Brothers: The Wild Spirit of the Pyrenees, Bottled. Body: Forged by brothers in heart and spirit, our organic gins and vodkas are a taste of our mountain home. Handpicked botanicals, Pyrenean spring water, and a distiller's passion in every drop. No shortcuts, no artificial anything – just the pure, untamed flavour of the French Pyrenees. Discover the taste of true craftsmanship.
• •Headline: From Our Mountains, To Your Glass. Body: At Bear Brothers, we don't just make spirits; we craft experiences. Born from a shared dream between ex-rugby mates, our distillery honours the wild beauty of the Pyrenees. We use only the freshest local organic ingredients, because nature knows best. Taste the difference passion makes.
• •Headline: More Than Organic. It's Our Promise. Body: The "organic" label is just the start. For us, it's a deep respect for the earth that gifts us our exceptional Pyrenean ingredients. From hand-harvested juniper to the purest spring water, every Bear Brothers bottle holds our commitment to authentic flavour and sustainable distilling.
• •Headline: The Bear Brothers' Bond: Strong Friendships, Stronger Spirits. Body: Our story began with a bond as wild and resilient as the Pyrenean bears that inspire our name. That same dedication goes into every bottle of our award-winning gin and vodka. Crafted with integrity, shared with passion. Join the Bear Brothers family.
• •Headline: Taste the Terroir. Embrace the Wild. Body: Discover Bear Brothers' range of artisanal spirits, where every sip tells a story of the French Pyrenees. Crafted in our Stupfler stills using seasonal, organic botanicals, we capture the essence of our homeland. Pure, potent, and passionately made.