Brand Tone

Friendly and Approachable, Passionate and Caring, Adventurous and Outdoorsy, Trustworthy and Reliable, Community-Focused

Brand Values

• •Quality and Durability
• •Love for Dogs
• •Adventure and Exploration
• •Safety and Comfort
• •Practicality and Convenience
• •Family-Oriented

Best Practices

• •Always circle back to the core brand story and values – the love for dogs, the importance of adventure, and the commitment to quality. This genuine passion should infuse all communication.
• •Use warm, friendly, and slightly playful language that resonates with dog owners. Incorporate words like "pup," "furry friend," "pack," "adventure," and terms related to dog well-being and happiness.
• •While highlighting product features like "waterproof" or "reflective" is important, always tie them back to the benefit for the dog and owner (e.g., "stay dry and comfy on rainy walks," "added safety for nighttime adventures").
• •Share real stories (even if hypothetical in ads) and experiences that dog owners can connect with. Acknowledge the joys and sometimes messy realities of life with dogs.
• •Ensure that the tone of the copy aligns with the brand's visual identity (which is adventurous, clean, and focused on happy dogs). The words and images should tell the same story.

Social Perception

Positive, Trustworthy Supplier of Dog Gear, Caring and Engaged, Good Value

Copy Examples

• •Adventure Awaits! Is Your Pup Geared Up? From muddy trails to city strolls, our durable and comfy gear is rigorously tested by our own pack, so you know it's ready for anything your furry explorer throws its way. Let's make some memories! #BearAndMeOutdoors #DogAdventures
• •Happy Paws, Happy Trails. We believe every dog deserves the best, especially when they're by your side on life's adventures. Our thoughtfully designed essentials prioritize their comfort and safety, so you can both focus on the joy of the journey. Explore the collection and feel the Bear & Me difference.
• •Built for Bonds, Crafted for Comfort. Inspired by our own beloved Bear and Riggs, our family is dedicated to helping you strengthen the incredible bond you share with your dog. Our gear isn't just made, it's made with love, for your best friend. #FamilyRun #DogLove
• •Messy Pups Welcome! Clean Up Made Easy. Don't let a little mud stop the fun! Our waterproof collars and easy-clean paw washers mean more playtime and less cleanup stress. Because life’s too short to worry about dirty paws. Adventure on!
• •Join the Bear & Me Pack! More than just customers, you're part of our adventure-loving family! Share your pup's best Bear & Me moments with #MyBearAndMeAdventure and connect with fellow dog enthusiasts. Plus, get 10% off when you sign up!