Brand Tone

Passionate, Refined, and Aspirational

Brand Values

• •Quest for Quality
• •Craft and Expertise
• •Sensory Experience
• •Accessibility to Excellence

Best Practices

• •Lead with Passion, Support with Detail
• •Use "Treasure" Metaphors
• •Focus on the "Why" Not Just the "What"
• •Develop a Brand Lexicon
• •Translate Aspiration into a Call-to-Action

Social Perception

Currently a blank slate, perception is solely driven by the brand's website due to an absence of social proof and external mentions, operating as an inward-facing brand.

Copy Examples

• •Your Daily Treasure Awaits. Don't just drink coffee. Discover it. Our founder journeyed the world to find the most exceptional beans, so you can experience a world of flavor in every cup. From the rich cocoa notes of our Signature Blend to the bright citrus of our single-origins, your perfect brew is here. Elevate your morning ritual.
• •Introducing the Ethiopian Yirgacheffe: A Symphony in a Cup. Unearth the treasure of the Ethiopian highlands. This single-origin Yirgacheffe is a masterful expression of its terroir, offering delicate floral aromas and a bright, clean taste with notes of lemon zest and stone fruit. It's not just coffee; it's a sensory journey. Experience the pinnacle of specialty coffee.
• •A Note on the Quest for Perfection. At Beans Treasure, our journey is perpetual. This month, our quest led us to a small, family-owned estate in the mountains of Colombia, where a truly remarkable bean was waiting. We believe the perfect cup can transform your day, and we're honored to share our latest discovery with you, our most valued explorers.
• •From a Global Quest to Your Morning Cup. We source extraordinary coffee beans for those who believe every day deserves a little treasure. Discover Our Coffees
• •It Started with a Single Sip. BEANS TREASURE wasn't born in a boardroom. It was born from a moment of discovery—a single sip of coffee so profound it sparked a global quest. Our mission is to share that feeling of finding something truly special. We handle every bean with the reverence it deserves, from the farm to your cup.