Brand Tone

authentic, passionate, and responsible

Brand Values

• •Sustainability and Ethics
• •Quality and Functionality
• •Passion for Dogs and Adventure
• •Transparency

Best Practices

• •Lead with Passion: Always circle back to the love for dogs and adventure. This is the emotional core of the brand.
• •Weave in the "Why": Don't just sell a product; sell the values behind it. Mention the Swedish production, ethical sourcing, and sustainability commitment whenever relevant.
• •Use Authentic Language: Maintain a tone that is personal and genuine. Share the founder's story and customer experiences to build a relatable narrative.
• •Educate Your Audience: Explain the benefits of the materials, like the self-cleaning and warming properties of wool. This positions the brand as an expert and justifies the premium quality.
• •Emphasize "Made to Order": This is a key differentiator that speaks to craftsmanship, waste reduction, and a personalized approach. Frame it as a positive, not just a longer wait time.

Social Perception

Beans & Sploot is perceived as a high-quality, trustworthy, and ethical brand, known for its superior fit, material, craftsmanship, and exclusivity due to its made-to-order, local Swedish production. Its strong ethical stance and commitment to an active dog owner community are key differentiators.

Copy Examples

• •Adventure is calling, and your dog should be ready for it. Introducing our new 100% Swedish-knitted wool coat. Designed for movement, warmth, and countless explorations, because the best memories are made outdoors. #BeansAndSploot #EthicalDogWear
• •More than just a dog coat. It's a promise. A promise of fair wages, sustainable materials, and a smaller paw print on our planet. Our 'People Over Profit' commitment means every stitch is made with integrity, right here in Sweden. #SustainableStyle #DogGearWithAConscience
• •Wet dog? No problem. Our wool jumpsuits keep your best friend warm even when damp, thanks to the natural magic of wool. Spend less time worrying about the weather and more time on the trail. #FunctionalDogFashion #AdventureReady
• •I started Beans & Sploot because Tillmann and I needed gear that could keep up with our adventures. I couldn't find it, so I made it. Every piece is crafted with the same love and attention to detail that I put into the first coat I made for him. #ByDogLoversForDogLovers
• •Show us your #BeansAndSploot adventures! We love seeing our gear in the wild, on the paws of your happy explorers. Tag us for a chance to be featured and join a community that values quality, ethics, and the joy of a shared journey.