Brand Tone

Nurturing and Caring, Quality-Conscious and Curated, Friendly and Approachable, Enthusiastic and Appreciative

Brand Values

• •Quality
• •Ethical Practices
• •Sustainability
• •Supporting Local and Curated International Brands
• •Community Focus
• •Aesthetic Appeal

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., nurturing, aspirational, eco-conscious), preferred vocabulary (e.g., "little ones," "cherished," "sustainable"), and phrases to avoid. Share this with anyone creating content.
• •Prioritize "You" and "Your Child": Frame copy around the customer and their child's experience, benefits, and emotions rather than solely focusing on product features. Use empathetic language.
• •Highlight Core Values Consistently: Weave in keywords and phrases related to quality, sustainability, ethical sourcing, and community naturally throughout all communications (product descriptions, social media, about us).
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic. For Bean Sprout, this means warm, inviting visuals paired with equally gentle and positive text.
• •Engage Authentically: When responding to comments or messages, maintain the established brand tone. Be helpful, friendly, and show genuine appreciation for customer interactions. Use storytelling to connect on a more personal level.

Social Perception

Positive (Implied), Trusted Resource (Implied), Community-Oriented, Awareness of Online Scams

Copy Examples

• •Instagram Post (New Arrival): "Hello, sunshine! ☀️ Our latest arrival is here to make playtime even brighter. Discover [Product Name], crafted with love, care, and the quality your little sprout deserves. Tap to shop pure joy! #BeanSproutStore #QualityPlay #CherishedMoments"
• •Facebook Ad (Seasonal): "Snuggle season is upon us! Keep your darlings cozy with our handpicked collection of organic cotton blankets and sleepwear. Ethically made, beautifully designed, and oh-so-soft. Explore the range at Bean Sprout. #SustainableKids #WanakaKids #BeanSproutCares"
• •Website Banner (Brand Value): "Growing Happy Families, Naturally. At Bean Sprout, we carefully curate beautiful, sustainable, and ethical treasures for your little ones. Quality that lasts, from our family to yours."
• •Email Newsletter Snippet (Community Focus): "From our little corner in Wanaka to your home, we're passionate about bringing you the best for your children. This week, we're shining a spotlight on our favourite NZ-made wonders! ✨ Discover local talent and timeless design. #SupportNZ #BeanSproutCommunity"
• •Product Description (Emphasizing Longevity): "More than just a toy, the [Product Name] is an heirloom in the making. Built for adventure and designed to be cherished for years, it’s an investment in imaginative play and lasting memories. #BeanSproutQuality #TimelessToys"