Brand Tone

Friendly and Approachable, Playful and Whimsical, Passionate and Creative, Authentic and Down-to-Earth

Brand Values

• •Handmade Quality & Craftsmanship
• •Creativity and Self-Expression
• •Joy and Positivity
• •Local & Small Business Support
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document key tone characteristics (e.g., playful, friendly, enthusiastic), common vocabulary (e.g., "quirky," "colourful," "handmade," "love"), and things to avoid (e.g., overly formal language, generic descriptions). Share this with anyone creating content.
• •Always Inject Personality (Jess's Voice): Write as if Jess is speaking directly to the customer. Use "I" and "my" when appropriate to maintain the personal, maker-driven feel. Share snippets of her creative process or inspiration.
• •Use Emojis and Playful Language Consistently (but appropriately): Incorporate emojis and lighthearted phrasing that match the brand's whimsical and friendly nature, ensuring they enhance the message without appearing unprofessional for the context (e.g., more emojis on social media, perhaps slightly fewer in a formal announcement).
• •Highlight Key Values in Messaging: Regularly weave in terms like "handmade," "made with love," "Melbourne made," "unique," and "creative outlet" to reinforce what the brand stands for.
• •Review and Edit for Tone: Before publishing any copy, review it specifically for tonal consistency. Does it sound like Bean by Jess? Is it friendly, playful, and authentic? Ensure a consistent feel across all platforms, from website to social media captions.

Social Perception

Positive, Unique and Eye-Catching, Personal Connection, Community Focused (within its niche)

Copy Examples

• •Instagram Post (New Collection): "Say hello to your new ear-candy! 👋🌈 Our latest batch of handmade polymer clay earrings just dropped, bursting with colour and quirky charm. Each pair is lovingly crafted by Jess right here in Melbourne to add a sprinkle of fun to your day! ✨ Shop the collection now (link in bio!) and let your ears do the talking! #beanbyjess #handmadeearrings #polymerclayearrings #quirkyjewelry #melbournemade #supportsmall"
• •Product Description (e.g., "Cosmic Kitty Studs"): "Get ready for some out-of-this-world cuteness! 😻✨ These Cosmic Kitty studs are purr-fectly handmade from polymer clay, featuring a playful design that’s sure to spark joy. Lightweight, unique, and made with a whole lotta love by Jess. Add a touch of cosmic quirk to your look! #cosmickitty #catearrings #polymerclaystuds #handmadejewelry #beanbyjess"
• •TikTok Video Caption (Process Video): "Watch the magic happen! ✨ Mixing, rolling, cutting, and baking these little beans of joy. Every pair of Bean by Jess earrings is handmade with love and a dash of quirkiness. What design should I make next? Let me know in the comments! 👇 #beanbyjess #polymerclayartist #earringmaking #processvideo #handmadeisbetter #melbournecreative"
• •Email Newsletter Snippet (Brand Story): "Hey lovely! 👋 Ever wonder how Bean by Jess began? It all started in my little Melbourne studio with a passion for colour, a love for creating, and a whole heap of polymer clay! Every earring you see is a little piece of my heart, designed to bring a smile to your face. Thanks for being part of the Bean by Jess family! 💕 - Jess x"
• •Pinterest Pin Description: "Brighten your day with these fun & colourful handmade polymer clay earrings by Bean by Jess! 🍓🍉🍋 Perfect for adding a pop of personality to any outfit. Lovingly made in Melbourne, Australia. Discover unique, quirky designs that are as special as you are. #beanbyjess #polymerclayearrings #handmadejewelry #australianmade #statementearrings #colorfuljewelry #quirkystyle"