Brand Tone

spiritual, nurturing, empowering, gentle, supportive, encouraging, authentic, vulnerable, and acting as a trusted guide or wise friend on a spiritual journey

Brand Values

• •Holistic Healing
• •Spirituality and Ancestral Wisdom
• •Self-Love and Empowerment
• •Natural and Intentional Ingredients
• •Authenticity and Integrity

Best Practices

• •Embrace Spiritual and Empowering Language
• •Maintain a Nurturing and Supportive Voice
• •Weave in the Founder's Story and Authenticity
• •Focus on Benefits Beyond the Physical
• •Educate and Inspire

Social Perception

Overwhelmingly positive and appreciative, with customers valuing products for their energetic and emotional impact, perceiving the brand as a genuine and effective resource for spiritual and self-healing paths.

Copy Examples

• •Wash away more than just the day's grime. Our Auric Cleanse Bar is crafted with purifying herbs to cleanse your energy field, leaving you feeling refreshed, protected, and spiritually radiant. Step out of the shower and into your power.
• •In a world of chaotic energy, shield your spirit. A single drop of our Divine Protection Oil, infused with hyssop and rosemary, creates a sacred barrier against negativity. Anoint yourself daily and walk with confidence, knowing you are divinely protected.
• •Your body is a temple, not a task list. This weekend, make time for a sacred ritual. Run a warm bath, add a few drops of our Glamour Self Love Bath blend, and let the healing waters remind you of your own divinity. You are worthy of this peace.
• •Subject: Feeling Lost? It might be a calling. Sometimes, the path disappears to show us we have the power to create a new one. Our latest blog post shares a personal story of finding light in the darkness. Plus, discover our 'Eye Opener Tea' to help you find clarity on your journey.
• •Liberate yourself from fear and guilt with every application. Our 396 Hz Body Cream is infused with the solfeggio frequency of liberation, helping you to release stored negativity and embrace a grounded sense of peace. Nourish your skin and your soul.