Brand Tone

Empowering & Inspirational, Affordable Luxury & Quality-Conscious, Purpose-Driven & Socially Conscious, Family-Oriented & Authentic, Contemporary & Stylish

Brand Values

• •Empowerment
• •Social Responsibility/Giving Back
• •Quality & Craftsmanship
• •Family & Heritage
• •Resilience & Courage
• •Authenticity & Individuality

Best Practices

• •Lead with Empowerment: Ensure messaging consistently uplifts and inspires, reflecting the core 'warrior' spirit and the journey of pursuing dreams.
• •Highlight 'Fashion with Purpose': Regularly communicate the brand's social impact initiatives and how customer purchases contribute to these causes. This reinforces the value of giving back.
• •Emphasize Quality and Craftsmanship: Detail the design process, materials, and the story behind the craftsmanship to justify the 'affordable luxury' positioning.
• •Maintain an Authentic Voice: Continue to share the genuine mother-daughter story and the inspiration behind collections. This builds trust and a personal connection with the audience.
• •Use Inclusive and Positive Language: Craft copy that is welcoming, encouraging, and celebratory of individuality and strength, aligning with the 'Together we shine' motto.

Social Perception

Beamina is generally perceived as an inspiring and positive brand due to its compelling founder story and commitment to social causes. Customers and media seem to appreciate the blend of affordable luxury, quality design, and the brand's mission-driven approach. The mother-daughter aspect resonates well, adding a layer of authenticity and relatability. They are seen as a rising Latinx-owned brand making a mark in the fashion industry.

Copy Examples

• •Carry your courage. Our latest collection is more than a handbag – it's a statement of your strength and style. #Beamina #FashionWithPurpose #EmpoweredWomen
• •Where luxury meets heart. Discover unique, handcrafted designs that give back to communities and inspire you to shine. ✨ #BeaminaTogether #AffordableLuxury #SocialImpact
• •From a mother-daughter dream to your new favorite accessory. Experience the passion and quality woven into every Beamina piece. #BeaminaStory #HandcraftedWithLove #PuertoRicanDesign
• •Be bold. Be you. Be Beamina. Our 'Fearless Collection' is designed to empower your journey, every step of the way. #BeFearless #BeaminaOfficial #StyleThatSpeaks
• •More than just fashion. It's a movement. With every Beamina purchase, you join us in uplifting communities and championing dreams. Thank you for being part of our story. #TogetherWeShine #BeaminaValues #MakingADifference