Brand Tone

personal, encouraging, and artistic

Brand Values

• •Creativity and Artistry
• •Accessibility and Inclusivity
• •Nature and Environmental Responsibility
• •Quality and Craftsmanship
• •Family and Community

Best Practices

• •Always Lead with the 'Why': Start with the inspiration behind the design (e.g., "Inspired by the Cornish coast..."). This connects the product to the brand's core value of being nature-inspired and adds emotional depth.
• •Use "We" and "I" to Maintain a Personal Tone: Continue to write from the perspective of Amy and Gill. This reinforces the authentic, small family business feel and builds a direct connection with the customer.
• •Emphasize Ease and Relaxation: Consistently use encouraging and supportive language. Phrases like "perfect for beginners," "you've got this," "all materials included," and "mindful stitching" will reassure hesitant customers and reinforce the product's self-care benefits.
• •Highlight Quality and Sustainability: In product descriptions and general communications, always mention the high-quality, eco-friendly materials used (e.g., "organic calico," "biodegradable packaging"). This appeals to conscious consumers and justifies the premium nature of the products.
• •Tell the Story: Whether in a social media post or on the website, weave in the narrative of the brand. Talk about the artistic process, the family connection, or the joy of seeing customers' finished pieces. This transforms a simple transaction into participation in a larger, creative story.

Social Perception

Overwhelmingly positive, perceived as high-quality and well-designed, inspiring and mindful, with excellent customer service, and trustworthy and authentic due to its personal and family-run narrative.

Copy Examples

• •Meet our newest creation, 'Woodland Whisper'! 🍂 Inspired by quiet walks in the woods, this kit is filled with rich, earthy tones and delicate details. We've included everything you need to bring this serene scene to life, from the soft organic fabric to our easy-to-follow guide. It's the perfect project for a quiet afternoon. Ready to get stitching? Find it in the shop now – link in bio! #BeaksAndBobbins #EmbroideryKit #MindfulStitching #NatureInspired #TextileArt
• •There's something truly special about stitching together! ✨ We're so excited to announce a new 'Clover Meadow' workshop with Amy on [Date] at [Location]. Whether you're picking up a needle for the first time or want to perfect your French knots, this is a wonderful chance to learn, create, and connect. All materials are provided, just bring your enthusiasm! Spaces are limited, so book your spot today and let's make something beautiful. [Link to booking page] #EmbroideryWorkshop #CraftClass #LearnToStitch #AmyButcher #Community
• •Step into a floral paradise with our Cottage Garden embroidery kit. This design captures the charming chaos of a blooming garden, filled with vibrant flowers and buzzing bees. We believe creativity should be relaxing, which is why this kit includes a pre-printed design on organic fabric, high-quality threads, and a detailed guide with illustrated stitches. It's a perfect project for all levels, designed to let you unwind and create a piece of art you can be proud of. Gift it to a friend, or treat yourself to a moment of mindful crafting.
• •Here at Beaks and Bobbins, every design starts with a love for nature and a passion for craft. As a mother-daughter team, we pour our hearts into creating kits that are not only beautiful but also kind to our planet. That's why we choose to use organic fabrics and eco-friendly packaging. We want to give you a creative experience that feels good, inside and out. Thank you for being a part of our story. [Link to 'About Us' page]
• •Hello and welcome! We're so glad you've stopped by our little corner of the world. Each kit and card you see is a piece of our family's passion for art and nature, designed and packed with care in our studio in County Durham. We hope you find something that inspires you to pick up a needle and enjoy a few quiet, creative moments. Please don't hesitate to get in touch if you have any questions. Happy stitching! - Amy & Gill