Brand Tone

Inspiring & Creative, Helpful & Supportive, Friendly & Approachable, Passionate & Enthusiastic, Knowledgeable & Authoritative, Value-Oriented

Brand Values

• •Vast Selection & Variety
• •Quality
• •Customer Satisfaction & Service
• •Inspiration & Education
• •Accessibility & Inclusivity
• •Heritage & Experience

Best Practices

• •Always Inspire: Frame your copy around the joy of creation and the potential of the products. Use words that evoke imagination and beauty. (e.g., "Unleash your creativity," "Design stunning bracelets").
• •Be Genuinely Helpful: Offer tips, tutorials, and clear guidance. Anticipate customer questions and provide answers readily, whether in product descriptions, FAQs, or social media responses.
• •Maintain a Friendly, Human Touch: Use a conversational style. Share behind-the-scenes content or team spotlights to build a personal connection. Address customers warmly in communications.
• •Showcase Variety and Possibility: Emphasize the vast range of products available and how they can be used for diverse projects. Highlight the "unlimited" possibilities the brand offers.
• •Use Enthusiastic and Passionate Language: Let your love for beads and crafting shine through. Use positive adjectives and exclamation points where appropriate to convey excitement (e.g., "Oooo we have lots of new tonal seed bead mixes launching soon!! 🤩🤩🤩").

Social Perception

Trusted Supplier, Extensive Range, Good Quality Products, Efficient Service, Helpful Resource, Positive Customer Experience

Copy Examples

• •✨ Sparkle Alert! ✨ Our NEW collection of Preciosa crystals just dropped! Imagine the dazzling creations you'll bring to life. Which colour will you choose first? Tap the link in bio to explore the rainbow! #BeadsUnlimited #PreciosaCrystals #NewArrival #JewelleryMaking #CraftInspo #SparkleAndShine
• •Always wanted to make your own jewellery? 💖 It's easier than you think! Our beginner-friendly kits have everything you need, plus step-by-step guides to get you started. Unleash your inner designer today! Shop kits & get inspired at BeadsUnlimited.co.uk. #BeadKit #DIYJewellery #CraftBeginner #BeadsUnlimitedUK #HandmadeJoy
• •Hi [Customer Name], Feeling creative? We've just added a stunning new free jewellery design to our project gallery – perfect for a weekend craft session! Plus, explore our latest arrivals in seed beads and charms to add that perfect finishing touch. Get inspired and shop now at Beads Unlimited! #CraftIdeas #FreePattern #BeadLove #BeadsUnlimited
• •Feast your eyes on this dreamy bead mix! 😍 So many possibilities for bracelets, earrings, and more. What would YOU create with these beauties? Let us know in the comments! 👇 Shop all our mixes online! #BeadsUnlimited #BeadMix #CraftSupplies #JewelleryDesign #Satisfying #TikTokCrafts
• •STOCK UP & SAVE! 🎉 Get 20% off all findings this week only! Clasps, earwires, jump rings & more – everything you need to complete your beautiful bead projects. Don't miss out! Shop the sale at BeadsUnlimited.co.uk. #BeadSale #JewelleryFindings #CraftDeals #BeadsUnlimited