Brand Tone

Friendly, Approachable, Helpful, Supportive, Community-Oriented, Creative and Inspiring

Brand Values

• •Creativity
• •Quality Selection
• •Customer Support & Fun
• •Local Community Focus
• •Passion for Beading

Best Practices

• •Embrace "Friendly & Approachable": Use welcoming language. Address customers directly (e.g., "you," "your"). Avoid overly technical jargon unless explaining a specific technique in a tutorial. Keep sentences clear and positive.
• •Highlight "Inspiring & Creative": Use descriptive and evocative words when talking about beads and projects (e.g., "dazzling," "vibrant," "masterpiece," "unique creation"). Encourage imagination and experimentation. Share project ideas and customer creations regularly.
• •Reinforce "Community-Oriented": Mention the local connection (Chatham, IL) where appropriate. Engage with comments and messages on social media promptly and warmly. Feature local crafters or events if possible. Use inclusive language that makes everyone feel welcome.
• •Be "Helpful & Supportive": Offer tips, tricks, and advice. If promoting workshops or classes, clearly state what attendees will learn. Ensure contact information and store hours are easily accessible. Frame product descriptions around how they can help the customer achieve their creative goals.
• •Develop a Style Guide: Even a simple one can help. List key adjectives for the brand's voice (e.g., friendly, inspiring, helpful, local, passionate). Note preferred terminology (e.g., "beading enthusiasts" vs. "clients") and any phrases to avoid. This ensures anyone writing copy stays consistent.

Social Perception

A Go-To Local Resource, Hub for Creativity, Friendly Neighborhood Shop, Supportive Environment

Copy Examples

• •✨ Sparkle alert! ✨ Our latest shipment of dazzling Swarovski crystals has just arrived! Perfect for adding that extra shimmer to your next masterpiece. Come explore the new colors and let your creativity shine! What will you create? #BeadsNMoreIL #SwarovskiCrystals #ChathamIL #BeadStore #DIYJewelry #NewArrivals #GetCreative
• •Welcome to Beads N More – your friendly neighborhood bead haven in Chatham, IL! We're passionate about bringing you a vibrant selection of beads, from sparkling Swarovski to earthy semi-precious stones, and all the supplies you need to bring your vision to life. Let's make beading fun again, together!
• •Unleash your inner artist! 🎨 Join our upcoming [Workshop Name] on [Date] at [Time]. Learn new techniques and connect with fellow beading enthusiasts right here in Chatham. Limited spots – sign up on our website! [Link] #BeadingWorkshop #ChathamEvents #CraftCommunity #BeadsNMoreIL
• •We are SO inspired by this beautiful necklace created by one of our amazing customers, [Customer Handle/Name if permission given]! 😍 Thanks for sharing your talent with our community! Tag us in your #BeadsNMoreIL creations for a chance to be featured! #CustomerLove #BeadArt #CommunityCrafts
• •Email Newsletter Subject Line: New Arrivals, Creative Sparks & Fun Inside at Beads N More! * Body Snippet: Hello fellow beaders! Get ready to be inspired. This week at Beads N More, we're not only stocking up on [New Product Category] but also sharing fresh ideas to get those creative juices flowing. Plus, don't forget, we're your local spot in Chatham for all things beading – stop by and say hi!