Brand Tone

The predominant tone of Beaded by V is personal and approachable, feminine and delicate, inspirational and passion-driven, and confident and quality-focused.

Brand Values

• •Handmade Craftsmanship
• •Quality and Durability
• •Timeless, Everyday Style
• •Joy and Personal Expression
• •Community Connection

Best Practices

• •Always Use "I" and "My" When Appropriate: Continue to leverage the founder's personal story. When Valentina is the one communicating (like in emails or the 'About' page), using a first-person perspective builds authenticity and trust.
• •Emphasize "Handmade to Order": This phrase reinforces the values of craftsmanship and personal attention. It distinguishes the brand from larger, mass-market competitors and justifies the price point.
• •Focus on the Feeling, Not Just the Features: Instead of only saying "14k gold-filled," talk about what that means for the customer: "jewelry you can live in," "no-tarnish shine," and "everyday luxury." Connect the product to feelings of joy, confidence, and effortless style.
• •Maintain a Clean and Bright Visual Identity: The photography and videography should always be bright, clear, and focused on the delicate details of the jewelry. This visual consistency is crucial for reinforcing the brand's feminine and quality-focused tone.
• •Engage with the Community Personally: When responding to comments and DMs, maintain the approachable, friendly, and personal tone of the brand. Thank users for their support and answer questions warmly to continue building a loyal community.

Social Perception

The public perception of Beaded by V appears to be positive, perceiving the brand as a provider of high-quality, handmade jewelry that is personal, trustworthy, and aesthetically pleasing.

Copy Examples

• •Sunshine on your wrist. ✨ Our new 'Golden Hour' stack is handmade with love and 14k gold-filled beads, designed to be the last thing you take off. Mix, match, and make it your own. #beadedbyv #everydayjewelry #goldfilledjewelry #handmade
• •From my hands to yours. ❤️ So much love goes into every single order. Thank you for supporting my dream! #smallbusiness #packingorders #handmadejewelry #beadedbyv #dallas
• •Bold yet elegant, the Mondello Necklace is the piece you'll reach for again and again. Featuring a stunning antiqued gold pendant, this necklace is designed for the woman who appreciates timeless style. Handmade to order, it’s the perfect touch of effortless sophistication for your everyday look or a special night out. Wear it solo or layer it up—it was made to be loved and lived in.
• •Hi [Customer Name], Get ready to glow. ✨ Our new summer collection has just arrived, inspired by sunny days and warm nights. Each piece, from delicate new bracelets to statement necklaces, is handmade by me with the highest quality 14k gold-filled beads to ensure you can wear your new favorites all season long (and for many seasons to come!). Find a little piece of joy you'll never want to take off. Shop The Summer Edit now. With love, Valentina
• •Tired of jewelry that tarnishes after a few wears? At Beaded by V, every piece is handmade to order with high-quality 14k gold-filled beads, so you can wear your sparkle every single day. Discover your new forever favorites. ✨ #beadedbyv #qualityjewelry #goldfilled #shopsmall