Brand Tone

Helpful & Educational, Friendly & Approachable, Inspirational & Creative, Enthusiastic & Passionate, Professional (in expertise)

Brand Values

• •Education & Empowerment
• •Community Focus
• •Quality
• •Inspiration & Creativity
• •Customer Support
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's tone (helpful, inspirational, friendly, enthusiastic), key messaging points, "do's and don'ts" for language, and provide examples. Share this with everyone creating content.
• •Prioritize "How-To" and Inspirational Content: Consistently create and share valuable educational content (tutorials, tips, guides) and inspiring project ideas that empower users. This reinforces the helpful and creative aspects of the brand.
• •Use Welcoming and Inclusive Language: Address the audience directly (e.g., "you," "your fellow beaders") and use encouraging, positive language. Avoid overly technical jargon without explanation, ensuring content is accessible to all skill levels.
• •Engage Authentically on Social Media: Respond to comments and questions in a friendly, helpful, and timely manner. Foster a sense of community by encouraging sharing and interaction. Let the passion for beading shine through.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, social media captions, email newsletters, video descriptions, or customer service interactions. Regular internal reviews of content can help maintain this consistency.

Social Perception

Resourceful & Educational Hub, Good Product Selection, Mixed Customer Service Experience, Valued by the Beading Community, Engaging on Social Media

Copy Examples

• •Homepage Banner: "Unlock Your Creativity! Explore thousands of beads, tools, and free tutorials to bring your jewelry visions to life. What will you create today? #Beadaholique"
• •New Product Email: "Sparkle Alert! ✨ Our latest collection of Czech glass beads has just arrived, shimmering with colors perfect for your next masterpiece. Get inspired and start designing – we can't wait to see what you make! Watch our new tutorial on incorporating them into your projects!"
• •Social Media Post (Instagram/Facebook): "Weekend project calling! 🧵 Dive into the art of bead weaving with our beginner-friendly guide to [Specific Stitch]. We break it down step-by-step so you can create with confidence. Tag a friend who needs a creative escape! #DIYJewelry #BeadTutorial #CraftyFun"
• •Abandoned Cart Email: "Still dreaming about those beads? 😉 Your beautiful supplies are waiting! Remember, every great piece of jewelry starts with that first bead. Need a little nudge or have a question? Our friendly team is here to help you get started!"
• •Blog Post Intro: "Welcome, fellow beaders! Ever wondered how to achieve that perfect [Jewelry Technique]? You're in the right place! Today, we're demystifying the process and sharing our top tips and tricks to help you master this beautiful skill and add a professional touch to your creations."