Brand Tone

Empowering, supportive, friendly, and confident

Brand Values

• •Empowerment & Confidence
• •Inclusivity
• •Quality & Performance
• •Convenience & Variety
• •Support for Australian Brands
• •Versatility
• •Affordability (relative)

Best Practices

• •Embrace "Empower-Words": Use active, strong verbs and positive adjectives that inspire confidence and strength (e.g., "conquer," "unleash," "fearless," "powerful," "radiant").
• •Focus on "Her" Story: Frame benefits around how the activewear will make the *customer* feel and what it will enable *her* to do, rather than just listing product features. Connect with her aspirations.
• •Be Relatable and Authentic: Use a friendly, approachable voice. Acknowledge the real challenges and triumphs of an active lifestyle. Avoid overly technical jargon unless explaining a clear benefit.
• •Reinforce Inclusivity: Ensure language and imagery speak to "women of all shapes and sizes," celebrating diversity and body positivity.
• •Live the Hashtag: Consistently weave in the spirit of #wearitlikeyoumeanit – encourage boldness, self-expression, and owning one's personal style and strength.

Social Perception

Be Activewear is generally perceived by its direct customers as a reliable source for good quality, stylish, and comfortable activewear from a variety of brands, with a strong emphasis on customer satisfaction and supporting Australian labels. The hashtag #wearitlikeyoumeanit encapsulates their desired image of confidence and fearlessness.

Copy Examples

• •Headline: Your Best Yet. Your Gear Awaits. Body: Feel strong, fearless, and absolutely you. At Be Activewear, we bring together Australia's best activewear so you can find the perfect fit to crush your goals and own your day. #wearitlikeyoumeanit
• •Headline: One Destination. Endless Confidence. Body: Stop searching, start living. With 60+ top activewear brands in one place, Be Activewear makes it easy to discover pieces that make you feel incredible, in and out of the gym.
• •Headline: Performance Meets Passion. Body: From squat-proof leggings to supportive tops that breathe with you, our curated collection is all about quality you can feel and style you'll love. Elevate your active life.
• •Headline: Inspired by You. Designed for Your Life. Body: We believe activewear should empower every move and celebrate every body. Find your new favourites and wear them like you mean it – because you deserve to feel amazing.
• •Headline: Beyond the Workout. Body: It’s not just gym wear, it’s your everyday armour. Discover versatile styles that blend premium comfort with standout designs, ready for wherever your day takes you.