Brand Tone

Innovative and Tech-Forward, Creator-Centric and Empowering, Confident and Rebellious (in a playful way), Approachable and Supportive, Quality-Focused and Premium

Brand Values

• •Innovation
• •Quality & Performance
• •Accessibility & Democratization
• •Empowerment
• •Integrity & Transparency
• •Community
• •User-Friendliness (Striving for)

Best Practices

• •Speak Directly to the Creator: Use 'you' and 'your' frequently. Understand their pain points (e.g., complex audio, desire for quality) and offer BEACN as the solution.
• •Highlight Innovation with Purpose: When mentioning technical features (like noise suppression or submixes), always tie them back to the benefit for the creator – e.g., 'so your audience only hears your voice,' or 'for ultimate stream control.'
• •Embrace Confident, Slightly Edgy Language (Authentically): Reflect the 'rebellious' and 'game-changing' spirit mentioned in the 'About Us' page, but ensure it feels genuine and not forced. Use strong verbs and avoid overly passive language.
• •Balance Tech-Talk with Simplicity: While the products are advanced, the copy should make the benefits clear and the path to achieving them seem manageable. Avoid overly jargon-filled descriptions unless providing in-depth technical specifications. The core message is powerful audio made easier.
• •Reinforce Quality and Empowerment: Consistently use terms like 'studio-quality,' 'broadcast-grade,' 'premium,' 'empower,' 'unleash,' and 'elevate' to associate the brand with high performance and creative freedom.

Social Perception

High-quality, innovative audio solutions that genuinely improve the streaming and content creation experience. Some users experience software bugs and find the products at a premium price point, but innovative and niche.

Copy Examples

• •Headline: Stop Tweaking, Start Creating. Body: Tired of wrestling with audio settings? BEACN Mic integrates seamlessly with our intuitive app, delivering broadcast-quality sound right out of the box. Focus on your content, we'll handle the clarity. Sound like a pro, effortlessly.
• •Headline: Your Audio, Unleashed. Your Audience, Captivated. Body: The BEACN Mix Create isn't just a mixer; it's your command center. Finally, granular control over every sound source, so your stream hears exactly what you want them to. Elevate your production value and leave your mark.
• •Headline: Ditch the Audio Drama. Embrace the BEACN Revolution. Body: Old-school audio setups are clunky. BEACN is sleek, powerful, and built for the future of creation. We're a bit rebellious, a lot obsessed with tech, and 100% dedicated to making your content sound incredible. Join the creators who are changing the game.
• •Headline: Studio Sound. No Sound Engineer Degree Required. Body: We believe world-class audio shouldn't be a world away. Our gear is packed with pro-grade processing, simplified. The BEACN app guides you, so you get that polished, professional sound your audience deserves, minus the headache.
• •Headline: Built by Creators, For Creators. (And Yeah, We're Canadian.) Body: From Victoria, BC, our small but mighty team is obsessed with one thing: giving you the power to create amazing sh*t. BEACN products are designed with your workflow in mind, delivering high-value gear that works as hard as you do. Ready to be heard?