Brand Tone

Aspirational, empowering, relatable, supportive, encouraging, casual, trendy, with a sense of accessible luxury.

Brand Values

• •Confidence and Empowerment
• •Quality and Efficacy
• •Authenticity and Relatability
• •Enhancing Natural Beauty

Best Practices

• •Lead with the "Why": Always connect the product feature to the core brand value of empowerment. Instead of just saying "This puff adds volume," say "Get back the fullness and confidence you love, instantly."
• •Use Relatable, Empowering Language: Continue using supportive and uplifting words. Phrases like "reclaim your crown," "your shortcut to," "effortlessly put together," and "a love letter to..." reinforce the brand's empathetic and solution-oriented voice.
• •Center the Founder's Story: Periodically retell the founder's journey. It is the brand's most powerful asset for building authenticity and trust. Use it in "About Us" sections, blog posts, and occasional social media content to remind customers of the genuine need that sparked the brand's creation.
• •Showcase Real Customers: Consistently feature user-generated content and testimonials. This validates the brand's claims and reinforces the community and relatability aspects. Tagging customers and highlighting their experiences makes the brand feel more like a collective journey.
• •Maintain the "Accessible Luxury" Vibe: Blend high-quality, luxurious descriptions ("100% virgin hair," "heavenly scent") with accessible, trendy language ("It's giving volume," "slay"). This combination ensures the brand feels premium yet inclusive and approachable for its target audience.

Social Perception

Customers perceive Beach Seven Hair positively, frequently praising the "heavenly" and "calming" scents. Products are seen as effective and high-quality, with the Dreva Puff noted for its natural look and ease of use, and hair perfumes for being lightweight and long-lasting. Users report a boost in confidence, viewing the brand as a "game changer," especially for natural hair or easy styling solutions.

Copy Examples

• •From a tough hair journey to a full crown. ✨ The Dreva Puff isn't just a ponytail; it's your confidence, your ease, and your power, all in seconds. Made with 100% virgin hair to blend seamlessly with your natural curls. Ready to reclaim your crown? #BeachSevenHair #DrevaPuff #ProtectiveStyles #NaturalHairJourney
• •Subject: Your shortcut to shine and strength. Body: Heat styling, humidity, daily stress... your hair goes through a lot. Our Silky Hair Serum is your daily defense. Packed with Argan and Rice Bran oils, it restores luminosity, tames frizz, and wraps your hair in our signature beachy scent. Give your hair the love it deserves. #BeachSevenHair #HairSerum #HealthyHair
• •Effortless beauty, inspired by the beach. We create high-quality, solution-oriented hair care to make you feel bold and beautiful, every single day. From our game-changing Dreva Puff to our intoxicating hair perfumes, your best hair day is one click away. #BeachSevenConfidence
• •Video: A quick, upbeat tutorial showing someone installing the Dreva Puff and finishing with the hair perfume. On-screen text: 30 seconds to a flawless ponytail! Step 1: Slick your hair back. Step 2: Attach the Dreva Puff. Step 3: A spritz of our Fiji Beach perfume for that vacation vibe. That's it. You're ready. Caption: Slay your day, the easy way. #HairTutorial #CurlyPonytail #BeachSevenHair
• •Image: A screenshot of a positive customer review. Copy: "My summer bestfriend... this is your sign to get yours now." - Rajeeka J. You heard her. Confidence is our most powerful accessory. Tap to shop the glow and the scent everyone is talking about. #CustomerLove #BeachSevenGlow