Brand Tone

Fun, Playful, Friendly, Enthusiastic, Outdoorsy, Active, Family-Oriented, High-Quality

Brand Values

• •Fun and Enjoyment
• •Family and Togetherness
• •Quality and Durability
• •Portability and Convenience
• •Active Outdoor Lifestyle

Best Practices

• •Embrace "Fun" as the Core: Every piece of copy, from social media captions to product descriptions, should evoke a sense of enjoyment, excitement, and lightheartedness. Use exclamation points judiciously to convey enthusiasm.
• •Speak the Language of the Beach: Incorporate relaxed, sunny, and active vocabulary. Words like "sun," "sand," "waves," "shoreline," "breeze," "splash," and "adventure" fit naturally.
• •Highlight Inclusivity and Togetherness: Emphasize that Beach Putt is for everyone – families, friends, kids, and adults. Use collective pronouns like "we," "us," and "your crew."
• •Show, Don't Just Tell, the Quality: While mentioning "high-quality" is good, also describe the durable materials and thoughtful design in a way that reflects the brand's commitment to a lasting product without being overly technical. Focus on the benefit: "summer after summer" fun.
• •Maintain an Upbeat and Engaging Voice on Social Media: Ask questions, run polls, encourage user-generated content, and respond to comments in a friendly and approachable manner, reinforcing the community aspect of the brand.

Social Perception

Beach Putt is generally perceived very positively as a novel and enjoyable beach/outdoor game. Customers see it as a high-quality product that provides good value for family entertainment. It's considered a great way to engage different age groups and add an active element to beach trips or outdoor gatherings. The brand is seen as innovative in combining golf with a casual beach setting.

Copy Examples

• •Sun, sand, and serious fun! ☀️ Grab your Beach Putt set and turn any shoreline into your personal putting green. Who's ready for a beach day upgrade? #BeachPutt #BeachGames #FamilyFun
• •Don't just lounge, play! Beach Putt brings the excitement of golf to your favorite sandy spots. Easy to carry, easier to love. Get yours and make waves! #OutdoorGames #PuttPutt #BeachLife
• •From a family vacation idea to your new favorite tradition! Beach Putt is all about quality time and a little friendly competition. Tag your putting partners! #BeachPuttFun #MakingMemories #QualityTime
• •Tired of the same old beach routine? Beach Putt is your hole-in-one solution for unforgettable fun. Built to last, designed for laughs. What are you waiting for? #PlayBeachPutt #SummerVibes #GolfOnTheGo
• •No beach? No problem! Beach Putt is ready for your backyard, the park, or anywhere you want to add a splash of putting fun. Adventure is just a putt away! #VersatileFun #BeachPuttAnywhere #OutdoorAdventure