Brand Tone

Nostalgic & Aspirational, Enthusiastic & Passionate, Authentic & Transparent, Friendly & Community-Oriented, Stylish & Confident

Brand Values

• •Quality & Craftsmanship
• •Style & Design
• •Freedom & Adventure
• •Accessibility
• •Innovation & Modernity
• •Community
• •Sustainability
• •Self-Expression & Individuality

Best Practices

• •Embrace Nostalgia with a Modern Twist: Use language that evokes classic coolness and freedom but always tie it back to the benefits of modern electric technology (e.g., "Timeless style meets effortless power").
• •Focus on the "Good Life" Experience: Go beyond product features. Describe the feeling of riding a Beachman – the adventure, the community, the simple joys, and the stylish statement it makes.
• •Maintain Authenticity and Transparency: Share stories about the brand's journey, the craftsmanship, and be open in communications. Use straightforward, genuine language. Avoid overly corporate jargon.
• •Be Enthusiastic and Passionate: Let the genuine love for the product and the lifestyle shine through in your words. Use evocative and positive language that conveys excitement.
• •Foster a Sense of Community and Inclusivity: Address your audience in a friendly, welcoming manner. Encourage interaction and sharing of experiences. Highlight that the bikes are for everyone who appreciates the style and the ride, from seasoned riders to newcomers.

Social Perception

Highly Aesthetic & Unique, Fun to Ride, Good Quality & Well-Made, Innovative Concept, Approachable & Friendly Company, Premium Product, Emerging Canadian Brand

Copy Examples

• •Headline: Rediscover Your City. Reimagine Your Ride. Body: The Beachman '64 isn't just an e-bike; it's your key to unlocking a new urban adventure. Hand-assembled in Canada, blending timeless café racer style with smooth electric power. Feel the freedom, turn heads, and embrace the Good Life. Where will your Beachman take you today?
• •Social Media Post (Image: Beachman bike parked by a local coffee shop): Caption: Morning coffee runs just got a serious upgrade. The Beachman '64: vintage vibes, modern performance, and zero emissions. Handcrafted for the journey, and the destination. #Beachman #ElectricCafeRacer #UrbanMobility #GoodLifeOnWheels #MadeInCanada
• •Product Description Snippet (for a new accessory): Text: Crafted for the Ride, Designed for Your Story. Our new [Accessory Name] isn't just an addition; it's an extension of your Beachman's soul and your unique style. Made with [Material] and built to last, because every journey deserves to be legendary.
• •Email Subject Line: That Feeling of Freedom? It’s Back. Email Body Preview: Remember that pure, unadulterated joy of exploration? The Beachman '64 is engineered to bring it back, effortlessly. Vintage heart, electric soul. Click to explore the open road (or just your coolest way to work).
• •Short Ad Copy: Text: Beachman '64. Looks like a classic, rides like the future. Hand-assembled in Toronto for those who crave style, freedom, and an electric thrill. Your everyday escape awaits.