Tono de Marca

Welcoming, Passionate, and Service-Oriented

Valores de Marca

• •Passion for Crafting
• •Quality and Curation
• •Personal Connection
• •Creativity and Inspiration

Mejores Prácticas

• •Lead with Passion: Always use language that reflects a genuine love for scrapbooking and paper crafts. Phrases like "we were so excited to see," "gorgeous papers," and "perfect for your memories" reinforce this passion.
• •Use "Welcoming" Language: Employ inviting and friendly words. Start communications with "Hello crafter," or "Welcome in." Frame the store as a destination, a "house," or a "getaway" to enhance the cozy, inviting theme.
• •Tell the Story Behind the Products: When introducing new items, briefly mention why they were chosen for the store. This highlights the brand's curated approach and personal touch, making it more than just a transaction.
• •Maintain a Personal, "Human" Voice: Continue to use "I" and "we" in communications. Sign off emails with a personal name. This reinforces the small, family-owned business value that customers appreciate.
• •Be Explicitly Helpful: Always include a call to action that offers help, such as "If you don't see what you are looking for, please reach out to me," to underscore the brand's commitment to service.

Percepción Social

The brand's direct social perception is minimal due to limited online footprint. However, it aligns with the scrapbooking community's appreciation for small, independent, family-owned businesses offering curated, high-quality products, excellent customer service, and fast shipping. The brand is perceived as a purveyor of unique selections for dedicated crafters, though its low visibility is a challenge.

Ejemplos de Copy

• •Your creative getaway starts here. At Beach House Scrapbooking, we handpick beautiful, high-quality paper collections to bring your memories to life. Welcome in.
• •New from Graphic 45! Your next project is waiting. Hello crafter! We're so excited to share the gorgeous new 'Seaside Summer' collection. We fell in love with its vintage coastal charm and just know you will too. Come see what you can create.
• •More than just a store, Beach House Scrapbooking is a family's passion. We believe in the joy of creating with beautiful paper and the stories that each page tells. We're here to help you find the perfect supplies for your next project.
• •We personally love using the 'Simple Vintage' line for heritage albums. The quality of the cardstock is fantastic and the colors are just perfect for capturing timeless memories.
• •From our house to yours! 🏡❤️ We're carefully packing up your happy mail today. What beautiful projects are you planning this weekend? Share with us in the comments!