Brand Tone

humorous, irreverent, provocative, and playful. It's direct, uses colloquial language (including mild profanity like broke b*tch), and aims to be relatable to a younger adult audience looking for unrestrained fun. The humor is edgy and pushes social boundaries, aligning with the wild and debauchery aspects of the game. It’s also enthusiastic and bold

Brand Values

• •Fun and Entertainment
• •Social Connection
• •Uninhibitedness/Freedom
• •Affordability
• •Creating Memories

Best Practices

• •Embrace Edgy Humor (Know Your Limits): Consistently use playful, irreverent, and slightly provocative language that aligns with the wild nature of the game. However, understand the line between edgy and offensive for your target audience.
• •Use Colloquial and Relatable Language: Speak like your audience. Use slang, informal phrasing, and direct address (you, your mates) to create a sense of camaraderie and authenticity. Avoid overly formal or corporate speak.
• •Focus on the Outcome – Unforgettable Fun & Connection: Always tie the copy back to the core benefits: creating laughter, wild memories, and deeper (or at least more revealing) connections with friends.
• •Be Bold and Confident: Reflect the game's promise to be better and more exciting than alternatives. Use strong, declarative statements and exude enthusiasm for the experience it offers.
• •Visual and Verbal Consistency: Ensure the tone of the copy is matched by the visuals used in marketing materials (e.g., images/videos of people having fun, a slightly chaotic party vibe). The language on social media, the website, and the game cards themselves should all feel like they come from the same audacious, fun-loving personality.

Social Perception

Customers: Based on available reviews, customers perceive the brand as delivering on its promise of fun and social interaction. They see it as an effective icebreaker and a source of hilarious, memorable nights. The edgy humor seems to resonate well with its target audience. General Public: For those unfamiliar with the specific game but familiar with the term social lubricant, the brand name itself clearly communicates the intended purpose of facilitating social ease and interaction, often in a party or drinking context. The provocative marketing language is likely to be polarizing – highly appealing to its target demographic while potentially being off-putting to others outside of it.

Copy Examples

• •Facebook/Instagram Ad: Tired of awkward silences and lame parties? 🙄 Unleash Social Lubrication and watch your crew go from polite nods to uncontrollable laughter (and maybe some light debauchery 😉). Get ready to *really* know your mates. Shop now, thank us later (or don't, we know you'll be too busy having fun). #SocialLubrication #PartyGame #UnforgettableNights
• •Website Banner: WARNING: May cause extreme fun, oversharing, and six-packs from laughing. Social Lubrication: The only game you need to turn any gathering into a legendary one. Cheaper than therapy, and way more effective for making friends (or enemies, no judgment). 🔥
• •TikTok Video Caption (showing friends laughing hysterically while playing): This is what peak friendship looks like. 😈 Spill the tea, take the dare, or down the drink. Social Lubrication: making your boring mates slightly less boring since [Year of Launch]. Link in bio if you dare. #DrinkingGame #WildNight #TruthOrDare #ChallengeAccepted
• •Email Subject Line: Your Weekend Plans Just Got Wildly Better (You're Welcome) Email Body Snippet: Hey [Name], still recovering from last weekend's 'quiet night in'? Yeah, we thought so. Time to inject some actual fun with Social Lubrication. Prepare for stories you can't unhear and bonds you can't unmake. Grab your game and let's get this party started. P.S. We're not responsible for any questionable decisions made post-lube. 😉
• •Product Description Snippet: Forget small talk. Social Lubrication is your express ticket to hilarious confessions, ridiculous challenges, and finding out who's *really* the 'most likely to...' in your squad. Perfect for pre-drinks, house parties, or any time you need to break the ice (and maybe a few inhibitions). Get ready to lube up and get stuck in! 🍻