Brand Tone

Approachable and Friendly, Personal and Heartfelt, Youthful and Modern, Helpful and Customer-centric, Transparent

Brand Values

• •Self-expression and Individuality
• •Connection and Gifting
• •Quality and Trust
• •Simplicity and Timelessness
• •Customer Satisfaction

Best Practices

• •Embrace "Warm & Welcoming" Language: Use contractions (you're, it's), friendly questions, and positive affirmations. Avoid overly technical or stiff corporate jargon. Think of speaking to a friend.
• •Highlight the "Personal Touch": Continuously weave in themes of self-expression, gifting, and making memories. Emphasize how the jewelry helps individuals feel unique or connect with others.
• •Keep it Clear and Simple: While being warm, ensure product information, policies, and calls to action are easy to understand. This aligns with the minimalist aesthetic and customer-centric approach.
• •Incorporate User-Generated Content & Stories (Authentically): When sharing customer photos or testimonials, let their genuine voice shine through. This reinforces the "real people, real stories" aspect.
• •Stay Visually and Tonally Cohesive: Ensure the language used in captions and descriptions matches the visual style of the photography (clean, modern, personal). A consistent aesthetic across all platforms reinforces brand identity.

Social Perception

Positive Product Experience, Appreciation for Personalization, Seen as a Reliable Small Brand, Trendy and Stylish, Good for Gifting

Copy Examples

• •Your everyday sparkle, simplified. ✨ Our new Luna Pendant is all about effortless elegance. Perfect for layering or wearing solo to let your unique style shine. Because the best gifts are the ones you give yourself (or a friend!). Tap to shop and feel the love. #LunariaJewelry #MinimalistStyle #BeYourself #SmallGiftBigHappiness
• •Write your story, together. 💖 Our engravable Cuban Couple Bracelets are more than just jewelry – they're a symbol of your unique bond. Crafted from durable S925 silver/stainless steel and made to last, just like your love. Free engraving to make it truly yours. Tag your special someone! #LunariaCouples #PersonalizedGifts #JewelryWithMeaning #FreeEngraving
• •Little luxuries, big smiles. 😊 Discover handcrafted jewelry designed to make you feel amazing, inside and out. Enjoy free shipping on all orders and our 30-day happiness guarantee! #TrangSucLunaria #EverydayElegance #TreatYourself
• •Welcome to the Lunaria family! We're so happy to have you. We believe jewelry should be personal, beautiful, and make you feel like your most authentic self. As a little thank you for joining us, here’s a peek at what’s new and a special something for your first order! [CODE]. Let's find your next favorite piece! #Lunaria #JewelryLove #BeYou
• •From coffee dates to special nights out, this piece is your go-to for a touch of effortless charm. Designed for comfort and style, it’s a reminder that feeling good is always in fashion. Made with love, just for you. #StyleItYourWay #LunariaEssentials #GiftIdeas