Brand Tone

Elegant, stylish, customer-focused, reassuring, and promotional.

Brand Values

• •Style and Aesthetics
• •Customer Satisfaction
• •Accessibility/Affordability
• •Practicality
• •Comfort

Best Practices

• •Maintain a Positive and Reassuring Voice: Continue to emphasize customer satisfaction, quality, and ease of shopping (e.g., guarantees, shipping policies) to build trust.
• •Use Descriptive and Evocative Language: Instead of just listing features, describe how the products enhance the atmosphere and experience of being at home (e.g., a cozy dinner, boost your room's ambiance).
• •Be Authentic in Promotions: While running promotions, ensure the language still aligns with the core values of comfort and style, rather than sounding overly aggressive or cheap, to maintain brand integrity.
• •Highlight Customer Reviews: Showcase positive customer experiences to reinforce trust and credibility.
• •Emphasize Practical Benefits: Clearly communicate how products are functional and enhance daily life.

Social Perception

Customers are likely to perceive the brand as reliable and offering stylish, comforting home solutions.

Copy Examples

• •Illuminate your life with style.
• •Free shipping on orders over $50.
• •4.7/5 Customer Reviews
• •15-Day Money Back Guarantee
• •Use code: JULY15%