Brand Tone

Informative & Benefit-Oriented, Empowering & Confidence-Building, Natural & Pure, Culturally Rooted & Story-Driven, Accessible Luxury

Brand Values

• •Efficacy & Results-Driven
• •Naturality & Safety
• •Innovation
• •Empowerment
• •Heritage & Inspiration
• •Sustainability & Ethical Practices
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Create a clear document outlining the brand's tone (Informative, Empowering, Natural, Culturally Rooted), key messaging points, approved terminology (e.g., "life-giving water," "Swiss Alp Black Bee Honey Ferment"), and "words to avoid." This ensures everyone creating content is aligned.
• •Always Weave in the Core Story: Consistently connect product benefits and brand messages back to the inspiration of Kübey Hatun and the commitment to natural, effective Swiss-powered skincare. This reinforces brand identity and values.
• •Focus on "Confident & Radiant": Frame copy around how the products help users achieve not just better skin, but also a feeling of confidence and empowerment, echoing the brand's mission.
• •Highlight Natural Efficacy: Emphasize the power of natural ingredients combined with scientific innovation from Switzerland. Use descriptive language that evokes purity, gentleness, and visible results.
• •Adapt Tone Slightly for Channel, Not Core Identity: While the core tone remains consistent, slight adjustments can be made for different platforms. For instance, Instagram might use more emojis and a slightly more visual storytelling approach, while website copy might be more detailed and informative. However, the fundamental values and brand personality should always shine through.

Social Perception

Positive Product Feedback (from own site), Intrigued by Natural/Unique Ingredients, Emerging Brand Awareness

Copy Examples

• •Instagram Post (Image: Product with natural ingredients like honey and Swiss flowers): Unlock timeless radiance, inspired by ancient wisdom. ✨ Our [Product Name] blends the life-giving essence of Kübey Hatun with innovative Swiss botanicals like Black BeeOme™ to deeply nourish and restore your skin's natural glow. Embrace your power, naturally. #QBYBeauty #NaturalSkincare #SwissActives #EmpoweredBeauty #HealthySkin
• •Facebook Ad (Carousel showing before/after or product texture): Tired of dull skin and uneven tone? QBY Beauty is here to help! 🌿 Inspired by the strength of Kübey Hatun, our Aydınlatıcı Serum, rich in Swiss Alp Black Bee Honey Ferment, works to even skin tone and bring forth your inner radiance. Real results, naturally. Discover the QBY difference. Shop now! #SkincareSolutions #BrighteningSerum #NaturalIngredients #QBYJourney
• •Website Product Description Snippet (for a moisturizer): Experience the embrace of lasting hydration. Our Novoretin Skin Moisturizing Serum, inspired by the life-giving waters of Kübey Hatun, combines innovative Swiss AquaCacteen™ with skin-loving naturals. It not only quenches thirsty skin but also fortifies your skin's barrier, leaving it resilient, supple, and glowing with health. Feel confident, feel revitalized. #QBYHydration #SwissSkincare #SkinBarrierRepair #DailyRadiance
• •Tweet/X Post: Rediscover your skin's vitality with QBY Beauty! 🌱 Inspired by Kübey Hatun, we blend ancient inspiration with modern Swiss science for results you can see and feel. #QBYBeauty #Skincare #NaturalBeauty #TurkishInspired #SwissMadeActives
• •Email Subject Line for a Promotion: Reveal Your Inner Kübey Hatun: Naturally Radiant Skin Awaits (Special Offer Inside!)