Brand Tone

Ethical, transparent, and empowering

Brand Values

• •Sustainability
• •Ethical production
• •Transparency
• •Quality
• •Empowerment

Best Practices

• •Highlight how the swimwear makes the wearer feel good, both physically and in terms of their values.
• •Briefly explain the benefits of sustainable choices (e.g., what ECONYL® is and why it's better) to reinforce authenticity and build trust.
• •Focus on transparency in sourcing and production.
• •Emphasize the quality and fit of the swimwear.
• •Address common concerns such as sizing and material quality proactively.

Social Perception

A sustainable and ethical swimwear brand that is transparent, delivers on its promises, and makes customers feel good about their purchase.

Copy Examples

• •Feel good in your swimwear, knowing you're making a positive impact.
• •Our swimwear is made with ECONYL®, turning ocean waste into beautiful, sustainable designs.
• •Designed for comfort, crafted for sustainability.
• •Transparency is key: We share our sourcing and production process with you.
• •Experience the perfect fit and eco-friendly materials that make you feel confident and conscious.