Brand Tone

Nurturing, Caring, Supportive, Empowering, Natural, Trustworthy

Brand Values

• •Natural Ingredients
• •Efficacy & Results
• •Family & Safety
• •Hair Health & Vitality
• •Authenticity & Natural Beauty

Best Practices

• •Continuously weave elements of the founder's personal journey and the 'why' behind the brand into communications.
• •Use Inclusive and Supportive Language.
• •Address the specific concerns of the target audience (hair loss, breakage, desire for growth in textured hair) with empathy and encouragement.
• •Highlight natural ingredients and their benefits prominently.
• •Showcase customer testimonials and before-and-after photos to demonstrate efficacy.

Social Perception

A problem-solver for specific hair concerns like thinning, breakage, and slow growth, particularly for textured hair. Seen as a brand that promotes hair health, vitality, authenticity, and natural beauty.

Copy Examples

• •Because healthy hair is happy hair.
• •Our founder's journey began with a simple need: a safe, effective solution for her daughter's delicate hair.
• •Embrace your natural curls with our nourishing hair care line.
• •Say goodbye to breakage and hello to healthy hair growth.
• •Experience the power of natural ingredients for stronger, more vibrant hair.