Brand Tone

Practical & Value-Oriented, Customer-Centric (Aspired), Direct & Informative, Broadly Appealing/Generalist

Brand Values

• •Accessibility/Affordability
• •Customer Satisfaction
• •Quality (Aspired)
• •Innovation & Trendiness
• •Transparency

Best Practices

• •Reinforce commitments to customer satisfaction and support in all communications.
• •Clearly communicate the advantages of shopping with Tem Geral.
• •Use direct and informative language, focusing on value and accessibility.
• •Highlight free shipping, competitive prices, and quality products.
• •Encourage customers to share their experiences on social media to build trust and transparency.

Social Perception

A reliable source for a wide variety of quality, trendy products at good prices, with a focus on customer satisfaction. A brand that values transparency and is committed to providing excellent customer support.

Copy Examples

• •Free shipping throughout Brazil!
• •Weekly deals and tech offers you can't miss!
• •Tem Geral: Your one-stop shop for quality products at competitive prices.
• •Our commitment: Your satisfaction is 100% guaranteed. Full refund if not satisfied.
• •Discover exclusive items and products selected monthly, just for you.