Brand Tone

Aspirational, motivational, community-focused, and encouraging.

Brand Values

• •Perseverance
• •Ambition
• •Authenticity
• •Community
• •Self-Expression

Best Practices

• •Lead with the 'Why': Always connect the product back to the core message of 'Big Dreams Take Time.' Whether it’s a caption, product description, or ad, the copy should remind the audience of the underlying motivational philosophy.
• •Incorporate 'Community' Language: Use inclusive words like 'we,' 'our,' 'family,' and 'community' to reinforce the brand’s collective identity. Actively invite audience participation by asking questions and encouraging them to share their stories.
• •Keep it Short and Empowering: Use concise, strong, and positive statements. The most effective captions on the brand's Instagram are often just a few powerful words. This makes the message memorable and easily digestible.
• •Amplify Customer Voices: Continuously leverage user-generated content. When reposting, quote the user's original caption or add a personalized, encouraging comment. This validates customers and strengthens the brand's authenticity.
• •Maintain a Consistent Hashtag Strategy: Always use the core brand hashtags, #BigDreamsTakeTime, #BDTTOTHEWORLD, and #BDTFamily, to unify content and make it discoverable for the community. This also reinforces brand identity across all posts.

Social Perception

Positive and seen as more than just a clothing line; it's perceived as a movement or a source of motivation, authentic, and relatable, fostering a strong community and loyal customer base.

Copy Examples

• •The process isn't always pretty, but the results are worth it. Our new collection is for the ones who show up, day in and day out. This isn't just a hoodie; it's your uniform for the journey. #BigDreamsTakeTime
• •What dream are you building today? Every step counts. Keep going. #BDTTOTHEWORLD
• •The BDT family is global. Shouting out @[username] for showing us how they’re chasing their dreams in our gear. Want to be featured? Tag us and share your story. #BDTFamily
• •Style is the story you tell the world. Our mission is to dress you for every chapter. Bold. Dedicated. Talented. That's you. That's us.
• •Subject: Your Dream Is Worth The Wait. While you're putting in the work, we've got you covered. As a thank you for being part of our journey, here's an exclusive look at our latest drop. Built for comfort, designed for the determined.