Tono de Marca

Authoritative, technical, professional, and confident, positioning BD Diesel as an industry authority and innovator deeply passionate about high-performance, durable products.

Valores de Marca

• •Innovation
• •Quality and Reliability
• •Performance
• •Heritage and Trust

Mejores Prácticas

• •Lead with Technical Expertise: Always back up performance claims with specific data, such as horsepower gains, torque capacity, or flow rate improvements. The target audience is knowledgeable and appreciates technical details over vague marketing fluff.
• •Emphasize "In-House" Engineering: Consistently mention that products are designed, manufactured, and tested in-house. This is a powerful differentiator that reinforces the brand's values of quality control, innovation, and reliability.
• •Use the Language of the Enthusiast: Incorporate terms used by the diesel community (e.g., "spool up," "tow lane," "rolling coal" where appropriate) to show authenticity and connect with the core customer base. Engage with the community on their terms.
• •Highlight Durability as much as Power: Frame products not just as power-adders, but as long-term reliability solutions. Use phrases like "built to last," "engineered to handle abuse," and "addressing factory weak points" to build trust.
• •Leverage Heritage to Build Credibility: Regularly reference the company's long history and pioneering achievements (like the first exhaust brake) to solidify its status as a trusted industry founder and leader.

Percepción Social

Perceived as a premium, reliable, and expert brand in the diesel performance niche, recognized as a foundational company in the industry that has stood the test of time. Customers and distributors trust its engineering, extensive product range, and overall stability.

Ejemplos de Copy

• •Stop letting factory limits define your power. The BD Diesel Killer B Turbo is engineered in-house for a 150hp increase you can feel. Spool up faster, run cooler, and dominate the tow lane. Built with our legendary reliability, because power is nothing without endurance. This is the upgrade your Cummins has been waiting for.
• •Your Powerstroke puts out extreme torque. Your transmission should be able to handle it. Our Build-It-Trans Kits are engineered to hold double the factory torque, with custom valve bodies and converters forged for durability. Don't just replace your transmission—fortify it. Build it once. Build it with BD.
• •More control on every grade. Since 1989, our exhaust brakes have set the standard for safety and performance. Add up to 150 retarding horsepower and drive with confidence, knowing you have the stopping power to manage any load. Engineered for reliability, trusted by towers everywhere.
• •For over 50 years, from our start as Valley Fuel Injection to becoming BD Diesel Performance, one thing has driven us: building it better. We design, cast, and machine our parts in-house because we're not just a brand; we're enthusiasts, engineers, and racers. Driven by competition, built for you. #BDDiesel #DieselPerformance #Since1972
• •Eliminate sluggish pedal response. The BD Diesel Throttle Sensitivity Booster gives you the instant acceleration you crave. With multiple performance settings, you can fine-tune your truck's throttle response for the street, the track, or the trail. Simple plug-and-play installation for immediate results. Feel the difference.