Brand Tone

Creative & Expressive, Modern & Tech-Oriented, Accessible & Value-Driven, Helpful & Supportive, Enthusiastic

Brand Values

• •Quality: High-Quality Products – We offer durable, energy-efficient RGB lighting designed with the latest technology.
• •Affordability: Affordable Prices – Enjoy premium quality without the premium price tag.
• •Innovation & Style: Innovative Designs – From LED strips to smart lighting options, our products blend style and function.
• •Customer Support: Excellent Support – Our friendly team is always here to help you choose, install, and enjoy your lights.
• •Creativity & Personalization: We're not just about selling lights – we're about creating moods, highlighting moments, and helping you light up life in your own unique way.

Best Practices

• •Use Consistent Language & Terminology: Ensure that terms like 'premium,' 'innovative,' 'art,' 'vibrant,' and 'dynamic' are used appropriately and consistently across the website, product descriptions, and any future marketing materials.
• •Prioritize Customer Benefit & Support: Frame copy around how the products benefit the customer (e.g., 'enhancing your home,' 'setting the mood,' 'upgrading your workspace') and reiterate the availability of 'excellent support.'
• •Emphasize 'lighting up life in your own unique way.'
• •Focus on creativity, quality, and affordability.
• •Maintain a modern, tech-oriented, accessible, value-driven, helpful, supportive, and enthusiastic tone.

Social Perception

Hortonbe wants to be seen as a specialized retailer of RGB lighting solutions focused on creativity, quality, and affordability. They aim to be perceived as modern, tech-oriented, and supportive, helping customers transform their spaces and express their individuality through lighting.

Copy Examples

• •Light your world with Hortonbe.
• •Blend style and function effortlessly and let your creativity shine.
• •Discover our range of premium, yet affordable, RGB solutions and start creating your perfect ambiance today.
• •Transform any space into a vibrant, dynamic experience with Hortonbe's premium RGB lighting solutions.
• •Experience the art of lighting with Hortonbe and light up life in your own unique way.