Brand Tone

Warm, artisanal, celebratory, and proudly Mexican

Brand Values

• •Artisanal Quality
• •Mexican Heritage
• •Faith/Spirituality
• •Customer Celebration
• •Detailed Craftsmanship

Best Practices

• •Highlight Artisanal Quality: Consistently mention the handcrafted nature, attention to detail, and quality materials of the gowns.
• •Maintain Cultural Connection (Mexican Heritage): Subtly weave in pride in Mexican craftsmanship and origin, as this is a stated part of their identity.
• •For product descriptions, ensure clarity about what's included, materials, and sizing, while still inspiring the customer about how special the item is for the occasion.
• •Showcase the gowns dynamically, highlighting the details and craftsmanship.
• •Emphasize the importance of the baptism ceremony and how the brand helps make it unforgettable.

Social Perception

Authentic, high-quality, culturally relevant, and dedicated to making the baptism ceremony special.

Copy Examples

• •"We pour our skill and devotion into every handcrafted gown, celebrating with your family, one precious ceremony at a time."
• •"Each ropon is 100% artesanal, made with love and care in Jalisco, Mexico."
• •"Make your baby's baptism unforgettable with our exquisite collection of baptismal gowns."
• •"Discover the perfect christening gown, meticulously crafted with the finest materials and detailed stitching."
• •"Orgullosamente jalisciense, we bring you the beauty and tradition of Mexican craftsmanship for your special day."