Brand Tone

Passionate & Purpose-Driven, Friendly & Approachable, Informative & Educational, Innovative & Confident, Proudly Kiwi, Caring & Gentle

Brand Values

• •Sustainability & Environmental Responsibility
• •Innovation & Problem-Solving
• •Health & Wellbeing
• •Quality & Natural Ingredients
• •Authenticity & Transparency
• •Customer Satisfaction

Best Practices

• •Always Emphasize the "Why": Connect the product benefits back to the core mission – reducing wet wipe waste and promoting a healthier, cleaner planet and populace. This reinforces the purpose-driven aspect of the brand.
• •Use "Kiwi" Language and Pride: Incorporate New Zealand colloquialisms where appropriate and consistently highlight the "NZ Made" aspect. This builds on the brand's origin and appeals to local and international appreciation for Kiwi ingenuity.
• •Maintain a Positive and Empowering Tone: Focus on the solutions BDÉT offers rather than dwelling excessively on the negatives of alternatives. Empower consumers to make a positive change.
• •Be Informative but Keep it Simple: Clearly explain how the product works and its benefits (eco-friendly, flushable, natural, gentle) without overwhelming jargon. The innovation is simple to use, and the language should reflect that.
• •Show, Don't Just Tell, with Authenticity: Use real customer testimonials and share the founder's genuine story to build trust and relatability. Highlight the personal journey and the real-world impact of the product.

Social Perception

Eco-Conscious Choice, Effective & Gentle, Innovative New Zealand Brand, Trustworthy & High Quality, Problem-Solver

Copy Examples

• •Headline: Ditch the non-flushable nasties. Embrace the BDÉT clean. Body: Tired of blocked pipes and eco-guilt? BDÉT foam wash transforms toilet paper into a 100% flushable, biodegradable wipe. Kind to you, kind to the planet. Feel the difference. #SwitchToBDET #EcoFriendlyHygiene
• •Headline: Finally, a wet wipe solution that’s actually flushable! Body: Yes, you read that right! BDÉT’s innovative foam wash, made with love in New Zealand from natural ingredients, gives you that fresh, clean feeling without harming our waterways. Join the Kiwi revolution for a cleaner bum and a cleaner world! #NZMade #SustainableLiving
• •Headline: Sensitive skin? Meet your new best friend. Body: Gentle, natural, and dermatologically tested. BDÉT foam wash is perfect for the whole family, even babies! Experience a soothing, effective clean without the harsh chemicals. Your skin (and the earth) will thank you. #NaturalCare #GentleHygiene
• •Headline: From a personal need to a planet-friendly solution. Body: Our founder, Billie Jo, knew there had to be a better way than dry loo paper or plastic-filled wipes. That’s how BDÉT was born – a passion for true cleanliness and a commitment to a healthier Aotearoa. Try it and feel the aroha. #BDETStory #KiwiInnovation
• •Headline: One little pump, one big change. Body: Ready to transform your bathroom routine and reduce your environmental footprint? BDÉT makes it easy. Just one pump on your toilet paper creates a luxurious, effective wipe. It’s the small switch with a massive impact. #JoinTheMovement #FlushableWipes