Brand Tone

Professional, High-Quality, Innovative, Approachable, Educational, Ethical, Conscious, Empowering, Positive

Brand Values

• •Quality & Performance
• •Innovation
• •Cruelty-Free
• •Eco-Consciousness
• •Customer Focus & Artistry Support
• •Accessibility/Affordability
• •Hygiene

Best Practices

• •Prioritize "Professional Quality" in All Messaging: Consistently use language that reflects precision, high performance, and craftsmanship. Highlight the quality of materials and design, whether talking about beauty, SFX, or eco-friendly lines.
• •Always Emphasize Ethical Values: Ensure "cruelty-free" is prominent, and highlight "vegan" and "eco-friendly" attributes where applicable (especially for the Bambu line). This reinforces trust and appeals to conscious consumers.
• •Maintain an Empowering and Inclusive Voice: Continue the spirit of campaigns like #IAMFIRST. Frame products not just as tools, but as means for self-expression, creativity, and confidence for everyone from beginners to seasoned professionals.
• •Balance Professionalism with Approachability: While the brand is professional, the tone on social media and in educational content should remain welcoming, informative, and supportive to engage both MUA pros and beauty enthusiasts.
• •Showcase Innovation and Versatility: Regularly feature new designs, patented technologies (like BDHD brushes), and the diverse applications of the brushes across different makeup styles (beauty, SFX, everyday looks) to reinforce the brand's innovative edge and broad appeal.

Social Perception

Positive Reputation, Trusted by Professionals, Valued for Ethical Standards, Specific Lines Praised, Good Customer Experience

Copy Examples

• •Headline: Unleash Your Artistry. Precision Tools for Limitless Creativity. Body: Bdellium Tools: Professional, cruelty-free brushes designed for the visionary in you. Elevate your craft.
• •Headline: Innovation Meets Ethics. Makeup Brushes That Feel as Good as They Perform. Body: Discover our eco-friendly Bambu line – sustainable bamboo, vegan bristles, and the flawless application you demand. #BdelliumTools #VeganBeauty
• •Headline: SFX Artists, We Get You. Tools Built to Endure Your Boldest Creations. Body: Our SFX Series: Durable, precise, and ready for any challenge. Create without limits.
• •Headline: More Than Just Brushes. They're Your Partners in Empowerment. Body: Feel confident, creative, and uniquely you. Bdellium Tools – professional quality, designed for self-expression. #IAMFIRST
• •Headline: The Pro's Choice, Now Yours. Affordable Luxury in Every Stroke. Body: Experience the Bdellium Tools difference – where high performance meets accessible quality. Shop the collection.