Brand Tone

Passionate and Emotional, Chic and Design-Conscious, Trustworthy and Quality-Focused, Community-Oriented and Friendly.

Brand Values

• •Animal Love and Welfare
• •Craftsmanship and Quality
• •Sustainability and Ethical Production
• •Design and Aesthetics
• •Functionality and Comfort

Best Practices

• •Always Lead with "Why": Start with the love for dogs. Every piece of copy, from a social media post to a product description, should connect back to the core value of animal love and welfare. The brand exists for dogs.
• •Use Emotional but Confident Language: Employ words that evoke warmth, care, and passion ("love," "comfort," "by and for them") balanced with words that convey quality and durability ("premium," "handcrafted," "durable," "reinforced").
• •Highlight "Handmade in Spain": This is a key differentiator. It speaks to craftsmanship, quality control, and ethical production. It should be a consistent feature in bios, product pages, and ad copy.
• •Balance Aesthetics and Functionality: Never talk about the design without mentioning the practical benefit. A "chic Vichy pattern" is also "durable and machine washable." A "minimalist harness" is also "ergonomic and safe."
• •Foster a Community Voice: Encourage and feature user-generated content. When writing posts, ask questions to engage the community ("What's your dog's favorite adventure spot?"). Refer to customers and their pets as part of the "BdeBruno family" to reinforce the brand's community-oriented tone.

Social Perception

BdeBruno is perceived as a premium, high-end brand for discerning dog owners who view their pets as integral family members. Customers associate the brand with quality craftsmanship and stylish, durable products that stand out from mass-market alternatives. The "Made in Spain" tag adds to a perception of quality and ethical production. The community sees the brand as authentic and genuinely passionate about dogs, not just as another e-commerce business.

Copy Examples

• •Design that lasts, for the love that's endless. Our new Telmo collar is handmade in Spain with premium, non-chafing fabric for maximum comfort on every adventure. Because they deserve nothing but the best. #BdeBruno #HandmadeForHounds #DogAccessories #MadeInSpain
• •More Than a Brand. A Promise. Discover handcrafted accessories designed for their comfort, and your peace of mind.
• •Tired of pet accessories that clash with your style? At BdeBruno, we believe in practical, durable design that looks as good as it feels. Handmade in Spain and completely animal-friendly. Upgrade your walks. ✨
• •The Nuck Removable Bed isn't just a place to sleep; it's a sanctuary. Engineered with fabrics that resist years of use and a filling that never goes flat, it's the ultimate blend of durability and design. The fully removable and machine-washable cover makes cleaning effortless. Handcrafted with love, for the deepest of dreams.
• •Inspired by Bruno, designed for yours. The new collection is here.