Brand Tone

Whimsical & Enchanting, Aspirational & Evocative, Customer-centric & Reassuring, Descriptive & Vivid, Slightly Playful

Brand Values

• •Transformation & Ambiance: Helping customers transform their ordinary spaces into extraordinary, atmospheric environments.
• •Wonder & Joy: Offering products that spark joy, inspire creativity, and bring a sense of magic and wonder.
• •Quality & Innovation: A stated commitment to providing high-quality and innovative lighting solutions.
• •Customer Satisfaction: Dedication to ensuring customers are happy with their purchases and experience.
• •Accessibility to Beauty: Bringing the beauty of phenomena like the aurora borealis or galaxies into homes.

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your brand tone (whimsical, aspirational, descriptive), including a list of "on-brand" and "off-brand" words and phrases. Share this with anyone creating content. For Borealis Market, this would include words like "enchanting," "celestial," "illuminate," "transform," "wonder," and avoiding overly technical or very casual slang.
• •Focus on the "Why," Not Just the "What": Instead of just describing a lamp's features, emphasize the experience it creates – the feeling of wonder, the peaceful ambiance, the transformed space. Connect with the customer's desire for magic and beauty.
• •Use Storytelling: Weave small narratives into product descriptions or social media posts. How does the product change a typical evening? What dream does it help fulfill? For example, "Imagine drifting off to sleep under a canopy of stars, every night..."
• •Maintain Consistency Across All Channels: Ensure the tone used on the website (product descriptions, About Us, FAQ) is mirrored in emails, any potential social media, ad copy, and even customer service interactions. This builds brand recognition and trust.
• •Read Aloud and Revise: Before publishing any copy, read it aloud. Does it sound like Borealis Market? Does it evoke the intended feelings of enchantment and wonder? This helps catch awkward phrasing or tonal inconsistencies. For instance, a very blunt, feature-only description would sound off-brand.

Social Perception

Borealis Market likely wants to be perceived as a go-to source for unique, ambiance-creating lighting and decor. They aim for customers to see them as a brand that delivers on the promise of "illuminating your world" with enchanting and quality products. The desired perception is likely one of a trustworthy retailer that helps individuals personalize and enhance their living spaces with a touch of magic.

Copy Examples

• •Product Ad (Galaxy Projector): "Lost in the cosmos, from the comfort of your couch. ✨ Our Galaxy Projector doesn't just light up a room; it transforms it into a breathtaking celestial escape. Ready to explore the universe tonight? #BorealisMarket #IlluminateYourWorld"
• •Brand Post (Instagram/Facebook - if active): "Ever wished you could paint your room with the Northern Lights? 🌌 At Borealis Market, we bottle that magic. Discover lighting that does more than shine – it tells a story. What story will your light tell? #EnchantingDecor #HomeAmbiance"
• •Email Subject Line (New Product Launch): "Psst... We've Captured a Little More Magic for Your Home! ✨"
• •Website Banner Text: "Transform Your Space, Ignite Your Imagination. Discover Enchanting Lights at Borealis Market."
• •Product Description Snippet (Crystal Lamp): "More than just a lamp, it's a cascade of light, a dance of refractions. Our Crystal Lamp doesn't just illuminate; it bedazzles, creating a serene yet sophisticated aura in any corner it graces. Perfect for moments of quiet reflection or adding a touch of elegance to your evenings."