Brand Tone

Elegant yet Welcoming, Professional and Passionate, Friendly and Engaging, Confident

Brand Values

• •Quality
• •Tradition and Modernity
• •Hospitality
• •Customer Satisfaction
• •Passion for Cuisine
• •Community Focus

Best Practices

• •Define and Document Your Brand Voice: Clearly outline the characteristics of your brand's tone (e.g., elegant, welcoming, passionate, professional). Create a simple style guide that can be shared with anyone creating content.
• •Know Your Audience: Understand who you are talking to. Tailor your language and style to resonate with your target customers (e.g., locals, families, couples, food enthusiasts). The current approach seems to appeal to a broad audience valuing quality dining.
• •Emphasize Core Values: Consistently weave your brand values (quality, tradition & modernity, hospitality, passion) into your messaging across all platforms, from website copy to social media updates and menu descriptions.
• •Maintain Visual and Textual Harmony: Ensure that the tone of your copy aligns with your visual branding. LORESA’s elegant visuals should be matched by equally refined, yet warm and inviting text.
• •Be Authentic and Human: While maintaining professionalism and elegance, don't be afraid to show the human side of the brand, especially on social media. Share stories, introduce the team (if appropriate), and engage genuinely with customer comments and reviews. This builds trust and a stronger connection.

Social Perception

Generally Positive, Successful Rebranding, Go-To Place

Copy Examples

• •Headline: Experience LORESA: Where Rybnik's Tradition Meets Modern Flavor. Body: Step into a place where every dish tells a story of passion and the freshest ingredients. At LORESA, we're building on a beloved legacy to bring you an unforgettable dining experience in the heart of the Old Town. Book your table and taste the evolution.
• •Social Media Post (with an appealing food image): Indulge your senses. ✨ Our [Dish Name] is a symphony of flavors, crafted with passion and the finest local ingredients. Join us at LORESA for a taste of elegance. #LoresaRybnik #FineDining #RybnikFood #PolishCuisine #ItalianInspired
• •Website "About Us" Snippet: LORESA is more than just a restaurant; it's a continuation of a cherished culinary story, now infused with a fresh vision. We believe in the art of hospitality, the magic of shared meals, and the timeless appeal of dishes made with heart. Discover the new chapter of taste at Rynek 18.
• •Promotional Offer: An Evening at LORESA: Unforgettable Moments, Exquisite Tastes. This week, enjoy a complimentary dessert with any two main courses. Because some traditions are best savored together. Reserve your experience.
• •Customer Engagement Post (Facebook/Instagram): What's your favorite LORESA memory? ❤️ Whether it was a romantic dinner, a family celebration, or simply a delicious escape, we love being part of your stories! Share below and let's cherish these moments together. #RestauracjaLoresa #RybnikMoments #CustomerLove