Brand Tone

enchanting, warm, and artisanal

Brand Values

• •Quality & Natural Ingredients
• •Customer Experience & Well-being
• •Handmade & Artisanal
• •Sensory Experience
• •Transparency & Connection (implied)

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., enchanting, warm, artisanal, magical, handcrafted, natural, serene), phrases to use/avoid, and the overall feeling the copy should evoke. Share this with anyone creating content.
• •Prioritize Storytelling: Instead of just listing product features, tell the story behind the scents, the handmade process, or the feeling the candle evokes. Use evocative language that appeals to the senses and emotions. For example, "Magic captured in a candle."
• •Emphasize Natural and Handmade Qualities: Consistently highlight the use of natural soy wax, high-quality ingredients, and the artisanal, handcrafted nature of the products in website copy, product descriptions, and social media.
• •Engage Authentically: When interacting with customers on social media or in email, maintain the warm, appreciative, and slightly whimsical tone. Personalize responses where possible and show genuine gratitude for their support.
• •Visual and Textual Harmony: Ensure the visuals used (photography, videography) align with the enchanting and warm tone of the copy. The aesthetic should reinforce the magical, natural, and artisanal qualities of the brand.

Social Perception

Customers perceive Mystic Melts Candle as a provider of high-quality, beautifully scented, and aesthetically pleasing candles. The brand is seen as trustworthy, with fast customer service and products that deliver on their promises (e.g., strong and long-lasting scents). There's an appreciation for the natural ingredients and the care that goes into making the products. The emotional connection some customers feel towards the brand is notable, with testimonials speaking to the comfort and positive atmosphere the candles create. The brand is viewed as a small business worth supporting.

Copy Examples

• •Headline: "Mystic Melts: Where Moonlight Meets Handmade Magic." *Body:* "Each Mystic Melts candle is hand-poured with natural soy wax and infused with scents designed to transport you. Light one and let the enchanting aroma fill your space with warmth and wonder."
• •Social Media Post: "✨ Escape the ordinary. ✨ Our [Scent Name] candle is a little bit of magic, handcrafted just for you. What scent helps you unwind? #MysticMelts #HandmadeMagic #SoyCandles #Relaxation"
• •Product Description (for a scent like 'Forest Whisper'): "Step into an enchanted forest with every flicker. Forest Whisper blends earthy cedarwood with a hint of wild berries, all captured in our signature natural soy wax. Handcrafted to bring the serene magic of nature into your home."
• •Email Subject Line: "A Sprinkle of Magic for Your Home ✨" *Email Body Snippet:* "Hello [Customer Name], discover the enchanting glow and captivating scents of Mystic Melts. Each candle is a lovingly handmade treasure, designed to bring a moment of peace and mystical charm to your everyday."
• •Ad Copy: "Tired of mass-produced? Experience the artisanal difference. Mystic Melts candles are lovingly handcrafted with natural soy wax and unique, enchanting fragrances. Bring home your little piece of magic today. Shop now at mmcandle.si."