Brand Tone

Helpful, Effective, Trustworthy

Brand Values

• •Effectiveness
• •Customer Satisfaction
• •Quality
• •Helpfulness
• •Trustworthiness

Best Practices

• •Use clear and concise language to explain the benefits of posture correction and equestrian products.
• •Highlight the effectiveness and ease of use based on positive customer feedback.
• •Emphasize the brand's commitment to excellent customer service.
• •Address potential concerns or skepticism about product comfort and effectiveness with balanced information.
• •Maintain a trustworthy and helpful tone to build customer confidence.

Social Perception

A brand perceived as helpful, effective, and trustworthy, particularly due to positive customer service experiences and product effectiveness.

Copy Examples

• •"Stand taller and feel better with Vellquine's posture corrector. Experience the difference today!"
• •"Vellquine: Your trusted partner in equestrian excellence. Quality and performance in every ride."
• •"Need help with your Vellquine product? Our dedicated customer service team is here to assist you!"
• •"Discover the perfect fit with Vellquine riding gloves. Comfort and grip for optimal performance."
• •"Vellquine's posture corrector: designed for comfort, engineered for results. Try it risk-free!"