Brand Tone

Practical & Value-Oriented, Helpful & Accessible, Enthusiastic & Friendly, Sales-Driven & Urgent

Brand Values

• •Affordability
• •Quality
• •Convenience
• •Wide Selection
• •Customer Satisfaction
• •Passion for Cooking

Best Practices

• •Emphasize the combination of affordability and quality in all communications.
• •Highlight the speed and ease of shopping with Kitchenly (fast dispatch, easy returns).
• •Incorporate customer testimonials or mentions of 'thousands of happy customers' to build trust.
• •Use enthusiastic and friendly language, especially in social media captions.
• •Clearly state any ongoing promotions or sales with a sense of urgency.

Social Perception

Kitchenly is perceived as a brand that offers affordable, quality kitchenware, appealing to price-conscious consumers and gift-givers. They are building trust as an emerging Australian brand.

Copy Examples

• •Get quality kitchenware at the CHEAPEST prices! Limited time offer: 30% OFF EVERYTHING!
• •Cooking made easy! Find all the tools you need to create delicious meals. Order now and get it dispatched within 24 hours!
• •Join the Kitchenly family! We're passionate about cooking and providing you with the best products for your kitchen.
• •Don't miss out! Our non-stick frying pans are flying off the shelves. Add to cart and experience the Kitchenly difference today!
• •Shop from the comfort of your home and enjoy seamless returns. We're a trusted Australian brand with thousands of happy customers!