Brand Tone

Enthusiastic & Appealing, Gift-Oriented & Sentimental, Reverent & Inspirational (for Christian-themed items), Commercial & Promotional, Artistic & Handcrafted

Brand Values

• •Faith & Spirituality (for specific collections)
• •Artistic Expression & Personalization
• •Customer Satisfaction
• •Creating Atmosphere & Joy
• •Meaningful Keepsakes

Best Practices

• •Develop a Brand Voice Chart: Define core characteristics (e.g., "Inspirational," "Passionate," "Artistic," "Friendly") and provide "do's and don'ts" for how these translate into language across different platforms (website, ads, customer service).
• •Segmented Tone for Collections: While maintaining an overall brand personality, subtly adjust the tone for specific collections. For instance, the Christian collection should consistently use more reverent and spiritual language, while the anime collection can be more energetic and fan-focused.
• •Focus on Benefits and Emotion: Instead of just listing features (LED lights, wood frame), emphasize the emotional impact and benefits – "calming glow," "faith-filled accent," "vibrant tribute to your favorite character," "meaningful keepsake".
• •Authentic Storytelling: Incorporate the story of the artist (like David, the Toronto-based illustrator mentioned) and the "months of painting and perfecting" to add depth and authenticity. Share customer stories and how the art impacts their spaces or lives (with permission).
• •Consistent Visual and Textual Language: Ensure that the visual style of advertising and the website aligns with the copy. If the visuals are vibrant and modern, the copy should reflect that energy. If they are serene and classic, the copy should be more measured and elegant. Address quality concerns transparently if they arise in customer feedback, reinforcing commitment to satisfaction.

Social Perception

Visually Appealing Products, Good for Gifting, Mixed Quality Perception, Responsive Customer Service (anecdotal), Aggressive Online Advertising, Niche Appeal

Copy Examples

• •Level up your space! Bring your favorite anime legends to life with our vibrant light-up frames. Handcrafted detail, dynamic LED glow – it’s not just art, it’s an experience. Grab yours and let your fandom shine!
• •Illuminate your home with a beacon of faith. Our handcrafted Jesus Lamp offers a serene glow, a gentle reminder of His constant presence and love. A truly meaningful piece for prayerful moments and peaceful evenings.
• •Looking for a gift that truly wows? Our unique light-up art frames are handcrafted expressions of passion and personality. Perfect for birthdays, anniversaries, or just because. Limited-time offer: Buy 2, Get 1 FREE and share the glow!
• •Beyond ordinary decor. Each LuminWorks piece is a testament to genuine craftsmanship, where art meets light. Meticulously designed to be a unique keepsake, transforming your space with a captivating glow. Discover art that speaks to you.
• •Your vision, illuminated! Dream of a custom light-up frame? We're bringing more designs to light! Share your ideas or explore our latest collection – unique pieces designed to make your space uniquely yours. What will you illuminate?