Brand Tone

Friendly and Approachable, Passionate and Creative, Helpful and Supportive, Conscious and Thoughtful, Playful and Whimsical

Brand Values

• •Handmade Quality & Craftsmanship
• •Uniqueness & Individuality
• •Sustainability & Repurposing
• •Community & Connection
• •Joy & Practicality in Parenting

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., words to use/avoid, level of formality, use of emojis) and share it with anyone creating content.
• •Know Your Audience Deeply: Understand the language, aspirations, and pain points of parents who value handmade, unique, and conscious products for their children. Speak their language.
• •Tell Your Story Authentically: Weave in Katelyn's passion and the "why" behind June July Shop. Authenticity resonates and builds trust.
• •Be Consistent Across All Channels: Whether it's a product description, an Instagram caption, or a blog post, the core tone should feel familiar and aligned with the June July brand.
• •Engage and Listen: Pay attention to how your audience communicates in comments and messages. Reflect their positive language and address their needs in a tone that shows you're listening and care. This fosters a community feel.

Social Perception

June July Shop is likely perceived as a heartfelt, small business run by a passionate individual. Customers probably appreciate the uniqueness of the clothing, the handmade quality, and the personal touch. The focus on "rad kids" suggests an appeal to parents looking for clothing that is distinctive and not mass-produced. The helpful blog content likely fosters a sense of trust and positions the brand as a supportive resource.

Copy Examples

• •Instagram Post (Image of a child in a June July romper): Sparking joy, one handmade romper at a time! ✨ Each stitch is filled with love, ready for your little one's adventures. #JuneJulyShop #HandmadeWithLove #RadKidsClothes #SustainableKidsFashion
• •Facebook Ad (Carousel of different clothing items): Tired of the same old kids' clothes? 🤔 Discover unique, thoughtfully made outfits at June July Shop! From playful rompers to cool tees, we craft happiness for your rad kid. Shop now & support handmade! [Link] #ShopJuneJuly #UniqueKidsClothes #CreativeKidsStyle
• •Product Description (for a repurposed item): This isn't just a t-shirt; it's a story reimagined! Lovingly upcycled into a one-of-a-kind piece for your little explorer, it’s as unique as they are. Good for the planet, great for their style! ♻️ #UpcycledKidsFashion #JuneJulyOriginal #EcoFriendlyKids
• •Email Newsletter Snippet (introducing a new collection): Hey Awesome Parents! 👋 Get ready to add some extra radness to your kiddo's wardrobe! Our new collection, bursting with color and handmade charm, just dropped. Crafted with care, because we know your little ones deserve the best (and coolest!). Explore here: [Link] #NewCollection #JuneJulyKids #DressYourRadKid
• •Blog Post Intro (for a DIY/parenting tip article): Let's be real, parenting is a beautiful whirlwind! 🌪️ As a fellow parent and creator, I love finding little ways to make life a bit easier and more joyful. Today, I'm sharing a simple [tip/guide] that I hope brings a little sunshine to your day. Let's dive in! #ParentingHacks #JuneJulyCommunity #MadeForMomsAndDads